GrandArmy created the "Level Up" campaign and brand identity for the Art Directors Club's Young Guns 11 awards program. Drawing on video-game power-ups, the work included animated campaign materials and a launch-party installation featuring a custom-programmed 60-foot Mega Pong projection and arcade boxes.
Strichpunkt developed a cohesive corporate identity for the Art Directors Club, including a new logo inspired by mountainous forms and a comprehensive set of brand guidelines. The project unified the club’s visual communication and ensured consistency across its yearbook and Creativity Summit materials.