Analog:Shift

News & interviews

• A timeless touch: 6 identities for jewellery and watch brands, from Homework, GrandArmy and more

  The Brand Identity · Mar 22, 2024

  The article showcases six distinct brand identities for jewellery and watch brands, created by studios including Homework, GrandArmy, U.I.WD., Sasha Denisova, Kevin Högger, and Tino Nyman. Each project reflects the craftsmanship and individuality of its respective brand, from fine jewellery to horological design. The roundup highlights elegant, minimalist, and playful aesthetics across a range of print and packaging applications.

  U.I.WD.Sasha DenisovaHomeworkHector AlbertazziMoonswoonbranding
• GrandArmy reflect Analog:Shift’s horological passion in the watch seller’s multi-faceted identity

  The Brand Identity · Jan 9, 2023

  GrandArmy developed a comprehensive rebrand for vintage watch retailer Analog:Shift, creating a flexible identity system inspired by horological history and passion. The project includes a custom-modified wordmark, a suite of monograms, and a color system referencing iconic timepieces. The identity balances historical richness with modern neutrality through typography, illustration, and animation.

  GrandArmyAnalog:Shiftbranding
  Harry Bennett