WØRKS collaborated with Jordan Brand to create a future-facing visual identity system that honors the brand’s legacy while evolving it for a new cultural era. The work centered on a bespoke typographic suite and supporting graphic devices inspired by Jordan’s history, materials, and lifestyle influences. The system was designed to extend seamlessly across apparel, footwear, packaging, campaigns, and digital experiences.
GrandArmy created a national campaign for Jordan Brand built around Chris Paul and an extremely limited 15-second media allocation. The work reframed the constraint as a series of ultra-fast five-second television spots, then extended the concept into print, out-of-home advertising, and New York City subway takeovers.
Forth+Back developed a cohesive event identity for Jordan Brand’s takeover of Los Angeles during NBA All-Star Weekend 2026. Centered around the Jordan Brand House in Inglewood, the design unified signage, wayfinding, and event materials through bold reds, deep shadows, and a blend of blackletter and modern typography to reflect community authenticity and heritage.
To celebrate Jordan Brand’s 30th anniversary, the studio created a dynamic campaign that merged motion, sound, and visual storytelling. The project honored the brand’s legacy while introducing a fresh, contemporary aesthetic that connected with a new generation of fans.
A dynamic motion design project created for Jordan Brand’s The One Finals, a 1v1 basketball tournament held during the 2024 Olympics in Paris. Developed in collaboration with Something Special Studios, the visuals capture the energy and competitive spirit of emerging global hoopers.
Studio Mega partnered with Jordan Brand to create a series of immersive brand activations across Los Angeles for the 2018 NBA All-Star Weekend. The work included transforming retail spaces, commissioning local artists, and designing community-driven experiences that celebrated Jordan’s deep connection to LA culture. Each activation reflected a unique facet of the brand, blending sport, art, and storytelling.
Creative Boom's September Booms & Shakes roundup reports positive growth in the UK design sector, citing a Design Council estimate of £136.7bn in value and growing activity beyond London. It highlights senior hires and promotions at agencies including Instrument, Pearlfisher, FutureBrand, Super Nice, Art&Graft, LERMA/ and SuperHeroes, with AI investment, strategy leadership and human creative expertise emerging as major themes.