In their own words
Brands have never been more challenged to cut through the noise. Which is why strategy can't just answer the easy questions – it needs to spark bold action that stretches projects into partnerships.
Articles & interviews2
- September Creative Industry Shifts: Major Hires, AI Bets, Design Growth
Creative Boom's September Booms & Shakes roundup reports positive growth in the UK design sector, citing a Design Council estimate of £136.7bn in value and growing activity beyond London. It highlights senior hires and promotions at agencies including Instrument, Pearlfisher, FutureBrand, Super Nice, Art&Graft, LERMA/ and SuperHeroes, with AI investment, strategy leadership and human creative expertise emerging as major themes.
- Mischief Maker Studio Vows to Revitalize Branding with Creativity
Creative Boom profiles Mischief Maker, a new branding studio founded by Natalie Prout and Vini Vieira. The duo aims to bring authenticity and boldness back to branding through a lean, senior-led model that prioritizes craft, conviction, and meaningful collaboration. Their approach rejects bloated agency structures in favor of ambition-driven, hands-on creative work.