Jared Kozel
Creative Director, Founder
In their own words
AI has made it easier than ever to make something. It hasn't made it easier to make something people care about.
Starting Super Nice is my chance to break free, have fun, and show what's possible when creativity and empathy collide.
By leading with empathy and respect, we don't just make great work; we build lasting partnerships with clients and meaningful relationships with audiences.
Articles & interviews2
- September Creative Industry Shifts: Major Hires, AI Bets, Design Growth
Creative Boom's September Booms & Shakes roundup reports positive growth in the UK design sector, citing a Design Council estimate of £136.7bn in value and growing activity beyond London. It highlights senior hires and promotions at agencies including Instrument, Pearlfisher, FutureBrand, Super Nice, Art&Graft, LERMA/ and SuperHeroes, with AI investment, strategy leadership and human creative expertise emerging as major themes.
- Former VML CCO Launches "Super Nice" Creative Agency
Creative Boom reports on the launch of Super Nice, a new independent agency founded by former VML chief creative officer Jared Kozel with partners Barry Sonders and MJ Speakman. Based in Atlanta and Los Angeles, the agency champions a philosophy of combining bold creativity with empathy and collaboration. The founders aim to challenge traditional advertising models with a faster, more audience-focused, and 'nice' approach to creativity.