Amazon Design Cases
Designers behind the work
Designers and creative leads credited on Amazon projects in press coverage.
Designers and creative leads credited on Amazon projects in press coverage.
PRINT Magazine’s article by Jessica Deseo reports from the Sustainable Brands Conference 2026 in San Diego, where major companies like Amazon, Walmart, and PepsiCo discussed the evolving role of sustainability in business and design. The piece highlights California’s SB 54 packaging legislation, consumer willingness to pay for sustainable products, and the importance of designers in communicating credible sustainability efforts. It emphasizes that design now plays a central role in bridging the gap between sustainability policy, brand action, and consumer trust.
The article profiles London-born illustrator Palesa Monareng, who has created over 100 graphite self-portraits and is now turning them into a book. It explores her decade-long practice rooted in pencil-based portraiture and motion drawings, her meticulous rotoscoping process, and her reflections on digital identity. The piece also highlights her major clients and her upcoming literary debut with Janklow & Nesbit.
Pentagram partners Luke Powell and Jody Hudson-Powell designed the title sequence for Riz Ahmed’s new show 'Bait', blending spy-movie tropes with cultural references to British and Pakistani identity. The short sequence uses colour filters, acetate tests, and a monospace typeface to evoke secrecy and multiplicity. The project reflects on identity politics and visual storytelling within a few seconds of motion design.
Tom May’s Creative Boom article reflects on 2025’s most significant rebrands, arguing that the most impactful ones—by Amazon, Walmart, Apple TV, Eventbrite, and La-Z-Boy—were subtle evolutions rather than headline-grabbing overhauls. He contrasts these quiet successes with high-profile failures like Cracker Barrel, Jaguar, and HBO Max, emphasizing that brand strength now comes from coherence and consistency rather than spectacle. The piece concludes that the future of branding lies in thoughtful refinement and listening to audiences.
The Brand Identity interviews SoJeong ‘Hailey’ Kim, a designer at Koto New York, about her journey from Seoul to the U.S. and her growth in the design industry. She discusses her path into design, her experience working on the Tripadvisor brand refresh, and the collaborative, optimistic culture at Koto. The conversation highlights her resilience, curiosity, and belief in design as a strategic and expressive discipline.
Creative Boom’s article, written by Abbey Bamford, explores the growing importance of custom typography in brand identity, featuring insights from Studio DRAMA’s business director Frankie Guzi. It highlights how bespoke typefaces have evolved from luxury items to strategic assets, with examples from brands like Heinz, Mozilla, and RSPCA. The piece debunks myths around cost and complexity, positioning custom type as both a creative and financial investment for modern brands.
The Brand Identity interviews Clay founders Anton Zykin and Dmitry Tsozik about their new venture, Mission Control, a design agency built for AI-age start-ups. The discussion explores how Mission Control differs from Clay, focusing on early-stage companies, transparent pricing, equity partnerships, and AI-assisted creative processes. The founders share insights on remote collaboration, future-proof design, and the evolving role of creativity in an AI-driven industry.
The Brand Identity interviews Koto’s London team about Seasoned, a free educational platform designed to make branding knowledge more accessible. Developed during lockdown, the project uses a cooking metaphor to teach design principles through interactive eBooks and digital experiences. The initiative reflects Koto’s commitment to diversity, inclusion, and lowering barriers to entry in the creative industry.
