Amazon Mgm Studios Design Cases

News & interviews

• Riz Ahmed’s new show Bait has a spy-spoof title sequence masterminded by Pentagram partners

  It's Nice That · Apr 20, 2026

  Pentagram partners Luke Powell and Jody Hudson-Powell designed the title sequence for Riz Ahmed’s new show 'Bait', blending spy-movie tropes with cultural references to British and Pakistani identity. The short sequence uses colour filters, acetate tests, and a monospace typeface to evoke secrecy and multiplicity. The project reflects on identity politics and visual storytelling within a few seconds of motion design.

  PentagramAmazon MGM Studiosmotion
• Exploring the charm of Future Medieval graphics

  It's Nice That · Aug 15, 2024

  Elizabeth Goodspeed explores the emerging 'Future Medieval' design trend, which fuses gothic and medieval aesthetics with contemporary digital culture. The article highlights Teenage Engineering’s EP–1320 Medieval synthesizer as a key example, alongside illustrators and designers embracing blackletter typography, mythical creatures, and ornate symbolism. The piece situates the trend within a broader cultural fascination with mysticism, fantasy, and historical revivalism.

  Silk StudioTeenage EngineeringBeehive Booksbranding