Emily Oberman
Designer · Creative Director · Other
6 articles · Jan 2023 — Apr 2026
Quotes
“The program needed a built-in flexibility to accommodate his range as well as three separate target audiences – preschool, family and adults.”
“Dahl’s tales are known for embracing all sorts of tonal shifts – from warm and silly nonsense, to the dark and macabre, to biting humour and wordplay.”
“The team intend for RDSC’s new identity to celebrate the wit and whimsy of Dahl’s storytelling with imagination, creativity and most importantly the mischief.”
Articles & interviews
- The women who rewrote what creative leadership looks like
Creative Boom · Apr 9, 2026
The article explores how women leaders have shaped AIGA NY over four decades, redefining creative leadership through collaboration, empathy, and community-building. Featuring voices like Sarah Williams, Stacey Panousopoulos, and Jennifer Kinon, it highlights how female-led models have challenged traditional hierarchies and created more inclusive structures in design. The piece positions AIGA NY as a living example of sustained, generational leadership evolution.
AIGA NYBeardwood&CoZero Studiosbranding - Elizabeth Goodspeed on the limits of imperfection as a design strategy
It's Nice That · Jan 29, 2026
Elizabeth Goodspeed critiques the design industry's current fascination with 'analogue' aesthetics, arguing that much of what is labeled handmade is actually digitally fabricated. She explores how imperfection has become a strategy to signal authenticity in an AI-driven creative landscape, questioning whether this trend represents a genuine material shift or merely a symbolic one.
editorial - Pentagram Revamps Roald Dahl’s Brand Identity with Enchanting Design
It's Nice That · Feb 12, 2025
Pentagram, led by Emily Oberman, has created a new brand identity for The Roald Dahl Story Company, capturing the author’s signature mix of magic, mischief and darkness. The system includes a custom typeface, Fantastic Mr. Font, developed with Pangram Pangram, and a suite of graphic elements inspired by Quentin Blake’s illustrations and Dahl’s iconic stories. The identity aims to unify RDSC’s publishing, film, and digital projects under a flexible, playful visual language.
- "2025's Top 25 Graphic Designers, Peer-Voted"
Creative Boom · Dec 9, 2024
Creative Boom’s 'Hotlist 2025' highlights 25 of the most admired graphic designers worldwide, as voted by their peers. The article profiles leading figures such as Jessica Walsh, Felix Pfäffli, Emily Oberman, and others, showcasing their influence, studios, and creative philosophies. It serves as an inspirational roundup of current design talent shaping global visual culture.
- The Freelancers: Whitney Badge details the inspirations and insights behind her creative practice
The Brand Identity · May 11, 2023 · Interview
The Brand Identity’s interview with New York-based designer Whitney Badge explores her freelance journey, experiences working with Natasha Jen and Emily Oberman at Pentagram, and her reflections on independence and creative growth. She discusses her path from the World’s Greatest Internship to freelancing for institutions like MoMA, and how she balances flexibility, inspiration, and community in her practice.
- Janny Ji on working with both graphic design and illustration, and honing her skills at Pentagram
The Brand Identity · Jan 20, 2023 · Interview
The Brand Identity interviews LA-based designer and illustrator Janny Ji about her multidisciplinary approach, her experience at Pentagram, and her current role at TBWA\Media Arts Lab for Apple. Ji discusses how illustration and graphic design inform each other, highlighting projects such as the Moravian University rebrand and the Neighbourhoods Now campaign. She reflects on her creative process, learning experiences, and the importance of persistence and adaptability in design.