The program needed a built-in flexibility to accommodate his range as well as three separate target audiences – preschool, family and adults.
Dahl’s tales are known for embracing all sorts of tonal shifts – from warm and silly nonsense, to the dark and macabre, to biting humour and wordplay.
The team intend for RDSC’s new identity to celebrate the wit and whimsy of Dahl’s storytelling with imagination, creativity and most importantly the mischief.
The article explores how women leaders have shaped AIGA NY over four decades, redefining creative leadership through collaboration, empathy, and community-building. Featuring voices like Sarah Williams, Stacey Panousopoulos, and Jennifer Kinon, it highlights how female-led models have challenged traditional hierarchies and created more inclusive structures in design. The piece positions AIGA NY as a living example of sustained, generational leadership evolution.
Elizabeth Goodspeed critiques the design industry's current fascination with 'analogue' aesthetics, arguing that much of what is labeled handmade is actually digitally fabricated. She explores how imperfection has become a strategy to signal authenticity in an AI-driven creative landscape, questioning whether this trend represents a genuine material shift or merely a symbolic one.
Pentagram, led by Emily Oberman, has created a new brand identity for The Roald Dahl Story Company, capturing the author’s signature mix of magic, mischief and darkness. The system includes a custom typeface, Fantastic Mr. Font, developed with Pangram Pangram, and a suite of graphic elements inspired by Quentin Blake’s illustrations and Dahl’s iconic stories. The identity aims to unify RDSC’s publishing, film, and digital projects under a flexible, playful visual language.
Creative Boom’s 'Hotlist 2025' highlights 25 of the most admired graphic designers worldwide, as voted by their peers. The article profiles leading figures such as Jessica Walsh, Felix Pfäffli, Emily Oberman, and others, showcasing their influence, studios, and creative philosophies. It serves as an inspirational roundup of current design talent shaping global visual culture.
The Brand Identity’s interview with New York-based designer Whitney Badge explores her freelance journey, experiences working with Natasha Jen and Emily Oberman at Pentagram, and her reflections on independence and creative growth. She discusses her path from the World’s Greatest Internship to freelancing for institutions like MoMA, and how she balances flexibility, inspiration, and community in her practice.
The Brand Identity interviews LA-based designer and illustrator Janny Ji about her multidisciplinary approach, her experience at Pentagram, and her current role at TBWA\Media Arts Lab for Apple. Ji discusses how illustration and graphic design inform each other, highlighting projects such as the Moravian University rebrand and the Neighbourhoods Now campaign. She reflects on her creative process, learning experiences, and the importance of persistence and adaptability in design.