Jody Hudson-Powell

We used a skeuomorphic technique to invoke a sense of dimensionality and space in the assets we created.

The episode titles also include Urdu and Arabic against relevant definitions, bringing some of the nuance of multiple identities through typographic script and language alone.

After our titles for the show Bloods in 2021, we’ve been eager to do more title sequences. The format is fast and often needs to express a lot in a short amount of time so it’s always a fun challenge.

The 'video as volume' idea became our way of visualising their technology.

Complexity becomes understandable when you strip things back to what's truly important.

Technology can feel distant, cold, but it's built around human experiences: images, memories, moments.

Often, the best ideas are already there, just waiting to be noticed.

The challenge was to expand into B2C without alienating their current B2B customers.

It was important to show the real people behind Zeff.

Sustainability shouldn't be a selling point anymore — it should be the baseline.