The Brand Identity’s April 2025 edition of 'The Edit' spotlights five diverse design projects, including Re Design’s stripped-back identity for hydration drink Rolus. Other highlights include Daisy Hardman’s nature-inspired refresh for Sachi, a vibrant Japanese food book by SOUP and spreeeng, a typographic identity for SET Film Festival, and Pentagram’s sustainable rebrand for Zeff. The roundup celebrates minimalism, experimentation, and cultural storytelling across branding and editorial design.
Re DesignSOUPspreeengRolusSunset Hospitality Groupbranding
Pentagram’s Luke Powell and Jody Hudson-Powell have rebranded Zeff, a Bristol-based sustainable product company known for its 100% recycled Ubin bin. The new identity balances technical precision with human warmth, using a clean, industrial palette accented by natural tones and motion-led renders. The rebrand positions Zeff to expand from B2B into consumer markets while reinforcing its design-led sustainability ethos.
