NaN

Cases

• Unknown Client
• Custom Typeface Design For Global Brands
• Charity, Community, Custom, Typeface, Typography

• A16z Crypto
• Generative Custom Typeface For A16z Crypto
• Data, Element, Font, Market, Network, Tool

• Activision
• Custom Typeface For Call Of Duty
• Accessibility, Font, Gaming, Typeface

• Atkinsréalis
• Custom Typeface Design For Atkinsréalis
• Engineering, Innovation, Typeface, Typography

• Barnardo’s
• Custom Typeface For Barnardo’s
• Charity, Collaboration, Emotion, Typography

• Cats Protection
• Custom Typeface For Cats Protection
• Charity, Creativity, Typeface, Typography, Welfare

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News & interviews

• "M — N Associates Redefines Vietnamese Museum Aesthetics"

  The Brand Identity · Aug 29, 2025

  M — N Associates developed a new brand identity for Quang San Art Museum in Ho Chi Minh City, drawing inspiration from the museum’s architecture and art collection. The concept, titled 'Layers of Contemplation,' integrates custom typography, spatial symbolism, and a responsive digital experience. The rebrand has been positively received, boosting visitor engagement and reinforcing the museum’s cultural mission.

  M — N AssociatesNaN Type AssociatesQuang San Art Museumbranding
• Ragged Edge Unveils Bold Rebrand to Stand Out Again

  The Brand Identity · Aug 27, 2025

  Ragged Edge has unveiled a comprehensive rebrand that reinforces its founding ethos of 'rejecting average.' The new identity, built around the concept 'Never be the same again,' features a dynamic visual system called the Edge Spectrum, created using TouchDesigner and Cinema 4D. The rebrand introduces custom typography, warmer organic colors, and a partnership-focused philosophy that reflects the agency’s evolution and creative ambition.

  Ragged EdgeDinamoSM Foundrybranding
• "NaN SuperX: New Typeface Enhances Headlines, Saves Space"

  The Brand Identity · Jun 17, 2025

  The Brand Identity features NaN’s latest release, SuperX, a serif and sans typeface pair designed for impactful headlines and tight spacing. Developed by Berlin-based foundry NaN under founder Luke Prowse, the system revives phototype-era aesthetics with large x-heights and short ascenders for efficient vertical use. The family includes serif and sans versions with italics in Latin and Arabic scripts, optimized for editorial and digital applications.

  NaNtypography
• Jean Jullien's Whale Sculpture Celebrates the Ocean in Japan

  Creative Boom · May 22, 2025

  French illustrator Jean Jullien has unveiled 'Osaka Kaiju', a monumental whale-like sculpture for the France Pavilion at EXPO 2025 in Osaka. The installation, created with AD Japan and Nanzuka, explores ocean mythology and environmental themes through hand-painted illustrations. The project also features music by Nicolas Jullien and collaborations with the Tara Ocean Foundation, AXA, and Cofrex.

  NanzukaAD JapanTara Ocean FoundationAXAenvironmental
• "NaN Rage Typographic Universe Unveils Seven Sub-Families"

  The Brand Identity · Nov 29, 2024

  The article spotlights NaN’s expansive new type family, NaN Rage, which spans seven sub-families and 252 styles. Founder Luke Prowse details the evolution from Rage Beau to a full typographic universe, each sub-family embodying distinct personalities and design logic. The project showcases NaN’s collaborative process and commitment to creating versatile, expressive type tools for designers.

  NaNbranding
• Top 50 Fonts Designers Will Favour in 2025

  Creative Boom · Oct 17, 2024

  Creative Boom’s 2025 font roundup highlights 50 typefaces expected to shape the year’s visual landscape. The article, written by Katy Cowan, gathers community input to showcase a mix of reimagined classics and innovative new designs, reflecting trends like elegant serifs, expressive sans serifs, and versatile variable fonts. It features work from notable designers and foundries including Fred Smeijers, Margot Lévêque, Pangram Pangram, and Oh No Type Co.

  Oh No Type Co.ResetCommercial TypeSpotifyBloomberg Businessweekeditorial
• Luke Prowse on captivating collaborations, bespoke typefaces, and NaN’s Fair Font Pricing system

  The Brand Identity · Nov 27, 2023 · Interview

  The Brand Identity interviews Luke Prowse, founder of type design studio NaN, about their new Fair Font Pricing system, which adjusts font prices based on local economies to improve accessibility. Prowse discusses collaborations with studios like Ragged Edge and Koto, the technical challenges of variable fonts, and his hopes for a more equitable type industry. The conversation highlights NaN’s focus on simplicity, inclusivity, and innovation in font licensing.

  NaNRagged EdgeKotoWisebranding
• How the Ragged Edge and Wise teams came together to craft a pivotal rebrand for ‘The World’s Money’

  The Brand Identity · May 30, 2023 · Interview

  The Brand Identity’s interview explores how Ragged Edge collaborated with Wise on a global rebrand centered around the idea of ‘The World’s Money.’ The project evolved Wise’s identity from a money transfer service to a global account brand, featuring a custom typeface, accessible design system, and evolved logo. Creative Director Luke Woodhouse and Design Director Cameron Worboys discuss the process, accessibility focus, and global inspiration behind the new identity.

  Ragged EdgeWiseFeliciano TypeWisebranding
• The Edit: five projects including S&Co.’s tropical identity for Colombian coffee maker Tropicália

  The Brand Identity · Mar 30, 2022

  The Brand Identity’s 'The Edit' highlights five global design projects, including S&Co.’s tropical identity for Colombian coffee brand Tropicália. Other featured works include Tilgner-Kempf’s typographic identity for a German foundation, Sofia Pusa’s rebrand for photography agency Fotonokka, Fernando Farfán’s serene system for The New Standard, and MAUD’s lunar-inspired identity for Melbourne’s Rising festival.

  S&Co.Tilgner-KempfSofia PusaTropicáliaHans und Matti Kammerer Stiftungbranding
• Pentagram’s rebrand of Frieze brings the multifaceted company together with a bespoke type family

  The Brand Identity · Feb 18, 2021

  Pentagram partners Jody Hudson-Powell and Luke Powell led a comprehensive rebrand of Frieze to unify its publications and global events under a cohesive typographic system. Collaborating with Berlin-based studio NaN, they developed a bespoke type family that balances editorial sophistication with visual consistency. The new identity refines Frieze’s presence while maintaining focus on the art it represents.

  PentagramNaNFriezebranding

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