NaN

The Brand Identity · May 21, 2026

London-based studio Together rebranded fintech data platform Spade with an identity that visualizes the brand’s ability to uncover hidden transaction data. The system uses contour-line illustrations, a custom typographic apostrophe device, and a natural color palette to express depth and discovery. The rebrand extends across digital, motion, and web applications, avoiding fintech clichés while emphasizing clarity and conceptual precision.

The Brand Identity · Aug 27, 2025

Ragged Edge has unveiled a comprehensive rebrand that reinforces its founding ethos of 'rejecting average.' The new identity, built around the concept 'Never be the same again,' features a dynamic visual system called the Edge Spectrum, created using TouchDesigner and Cinema 4D. The rebrand introduces custom typography, warmer organic colors, and a partnership-focused philosophy that reflects the agency’s evolution and creative ambition.

The Brand Identity · Jun 17, 2025

The Brand Identity features NaN’s latest release, SuperX, a serif and sans typeface pair designed for impactful headlines and tight spacing. Developed by Berlin-based foundry NaN under founder Luke Prowse, the system revives phototype-era aesthetics with large x-heights and short ascenders for efficient vertical use. The family includes serif and sans versions with italics in Latin and Arabic scripts, optimized for editorial and digital applications.

The Brand Identity · Nov 29, 2024

The article spotlights NaN’s expansive new type family, NaN Rage, which spans seven sub-families and 252 styles. Founder Luke Prowse details the evolution from Rage Beau to a full typographic universe, each sub-family embodying distinct personalities and design logic. The project showcases NaN’s collaborative process and commitment to creating versatile, expressive type tools for designers.

Creative Boom · Oct 17, 2024

Creative Boom’s 2025 font roundup highlights 50 typefaces expected to shape the year’s visual landscape. The article, written by Katy Cowan, gathers community input to showcase a mix of reimagined classics and innovative new designs, reflecting trends like elegant serifs, expressive sans serifs, and versatile variable fonts. It features work from notable designers and foundries including Fred Smeijers, Margot Lévêque, Pangram Pangram, and Oh No Type Co.

The Brand Identity · Nov 27, 2023 · Interview

The Brand Identity interviews Luke Prowse, founder of type design studio NaN, about their new Fair Font Pricing system, which adjusts font prices based on local economies to improve accessibility. Prowse discusses collaborations with studios like Ragged Edge and Koto, the technical challenges of variable fonts, and his hopes for a more equitable type industry. The conversation highlights NaN’s focus on simplicity, inclusivity, and innovation in font licensing.

The Brand Identity · May 30, 2023 · Interview

The Brand Identity’s interview explores how Ragged Edge collaborated with Wise on a global rebrand centered around the idea of ‘The World’s Money.’ The project evolved Wise’s identity from a money transfer service to a global account brand, featuring a custom typeface, accessible design system, and evolved logo. Creative Director Luke Woodhouse and Design Director Cameron Worboys discuss the process, accessibility focus, and global inspiration behind the new identity.

The Brand Identity · Feb 13, 2023

NaN collaborated with DBLG to create a custom variable type family for Outernet, London’s new live-music and retail venue. The resulting Outernet Headline and Outernet Corporate fonts balance digital functionality with architectural inspiration from the venue’s design. The project emphasizes a tech-driven, monospaced aesthetic suited for Europe’s largest digital display.

The Brand Identity · Sep 10, 2021

London-based agency Ragged Edge refreshed the identity of luxury luggage maker Globe-Trotter using the brand's archival logo as its central reference. The project recreated the historic mark, developed an embossable bespoke logotype with NaN, and paired it with ITC Cushing to retain the brand's distinctive heritage and sophistication.

The Brand Identity · Feb 18, 2021

Pentagram partners Jody Hudson-Powell and Luke Powell led a comprehensive rebrand of Frieze to unify its publications and global events under a cohesive typographic system. Collaborating with Berlin-based studio NaN, they developed a bespoke type family that balances editorial sophistication with visual consistency. The new identity refines Frieze’s presence while maintaining focus on the art it represents.

The Brand Identity · Oct 13, 2020

Ragged Edge rebranded East London Liquor Co. with a bold, straightforward identity that rejects the pretentiousness often found in craft spirits. The design features a custom sans-serif typeface created with NaN, incorporating found letterforms inspired by local graffiti and ephemera. Each bottle design reflects its spirit’s character and the brand’s East London roots.