Activision
Design work for Activision, collected from the studios behind it.
- Design cases
- 13
- Studios
- 5
- Latest work added
- Jun 2026
- Motion Design 4
- Event Design 2
- Experience Design 2
- Brand Identity 1
- Campaign 1
Design cases by studio
A preview of 6 cases across 5 studios. The full collection is included with Pro.
Works (5)
- Capsule Collection for Call of Duty NEXT
- WØRKS collaborated with Activision to design a futuristic capsule collection celebrating the release of Call of Duty NEXT 2025 and Black Ops 7. The collection included a custom anorak, hard-shell backpack, cap, and sunglasses, each featuring the game’s red butterfly emblem to immerse attendees in its near-future narrative.
- Event Invitation Design for Call of Duty Next 2025
- WØRKS collaborated with Activision to craft a physical invitation for Call of Duty NEXT 2025 that embodied the game’s themes of illusion and perception. The experience featured a coded crate, glowing privacy screen, and a holographic red butterfly centerpiece, merging storytelling and technology to captivate creators and fans alike.
Territory (4)
- Intro Sequence for Call of Duty: Black Ops 7
- Territory Studio created a cinematic logo intro for Call of Duty: Black Ops 7, set in a near-future world. The sequence blends grounded realism with speculative technology, evoking a dynamic 'boot-up' feel that immerses players from the first frame.
AKQA (2)
- Voice-Activated Gaming Companion for Destiny 2
- AKQA collaborated with Activision and Amazon to bring the in-game Ghost companion from Destiny 2 into players’ homes through an Alexa skill and limited-edition physical product. The Ghost Skill allowed players to manage gear, communicate with friends, and explore the game world hands-free, creating a seamless bridge between gaming and smart home technology.
Koto (1)
- Unified Brand Identity for Call of Duty
- Koto partnered with Activision to create a unified masterbrand for Call of Duty, consolidating two decades of fragmented sub-brands into a cohesive ecosystem. The new identity features a custom variable typeface, Hitmarker, and a scalable design system that adapts across gaming, esports, and global partnerships while preserving the franchise’s intensity and cultural relevance.
NaN (1)
- Custom Typeface for Call of Duty
- NaN collaborated with Studio Koto to develop a bespoke typeface for Activision’s Call of Duty franchise. What began as a logo refinement evolved into Hitmarker, a Latin and Cyrillic font family inspired by machined metal and industrial precision, designed for both display and in-game UI use.
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Sign inDesigners behind the work
Designers and creative leads credited on Activision projects in press coverage.