Koto developed a bold and flexible brand identity for Deezer, the global music streaming service, to connect with a new generation of listeners. Centered around the concept of 'Live the Music,' the rebrand features a dynamic system inspired by a beating heart, expressing the energy and emotion of music across digital and physical touchpoints.
Collaborating with Koto Berlin, the team developed Deezer Sans, a bespoke variable typeface for the global music streaming platform. Inspired by the oval form in Deezer’s updated logo, the type family balances versatility and personality, adapting seamlessly across digital and communication touchpoints.
Base Design collaborated with Deezer to redefine its brand strategy and visual identity under the idea 'you bring the moment, we bring the music.' The project introduced a unified visual language and tone of voice that connected the brand experience across digital and physical touchpoints, strengthening Deezer’s emotional connection with music lovers worldwide.
Written by Koto Motion Director Santiago Avila for Creative Boom, this article explores how motion branding has evolved from a decorative afterthought to a strategic foundation for modern brands. Avila argues that motion should be integrated into brand systems from the start, citing examples like Deezer, Figma, and OpenAI to illustrate how dynamic identities drive engagement and consistency. The piece highlights the growing importance of motion in digital-first environments and predicts a future where brands are responsive, data-driven, and alive.
This instalment of The Edit rounds up five branding projects for NIK, Deezer, Pei+, Burger Service and La Bouquet. The selected identities use distinctive visual devices including an inflatable 3D mascot, a rhythmic heart motif, dumpling-inspired letterforms, a garage-themed burger mascot and expressive fragrance typography.