In their own words
The new Stack Overflow identity embraces the spirit of its community, visually referencing the fact that its users are always building.
We wanted to show Microsoft not just as a company but as a catalyst for creativity, innovation, and achievement.
This motif permeates every aspect of the rebrand, from the redesigned logo to typography, colours, and a design system rooted in the versatility of beats.
Considering the audience of the specific guidelines is key to the success of a brand guideline document.
The transition from PDF to digital brand guidelines has been a game-changer.
It was a really difficult balance to capture a sense of boxiness, without making the wordmark feel cold, unapproachable or even retro.
We wanted to make the wordmark the exact same footprint as the boxy rectangle to continue the repetitive thread that runs through the whole brand.
Every Boxy is red, and we didn’t feel the need to change that.
Articles & interviews5
- Koto repositions Stack Overflow around its irreplaceable developer community
Koto has rebranded Stack Overflow to emphasize the enduring value of its developer community in an AI-dominated era. The new identity, centered on the concept of 'always in build,' uses modular design, a custom typeface, and a generative tool built with Claude to reflect the platform’s collaborative spirit. The rebrand was publicly tested and launched at major tech events, positioning Stack Overflow as a trusted source of human-verified knowledge.
- Koto Unveils Microsoft's 50th Anniversary Identity Celebrating Legacy and Future
Creative Boom reports on Koto’s new brand identity for Microsoft’s 50th anniversary, celebrating the company’s legacy and innovation. The campaign, themed 'Change Needs Makers', connects Microsoft’s past, present, and future through dynamic visuals, storytelling frameworks, and a refreshed logo inspired by the original Windows design. The work highlights Koto’s ability to balance nostalgia with forward-thinking design for a global tech brand.
- Five standout branding projects featured in The Edit