Design work for Figma, collected from the studios behind it.
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Sign in freeDesigners and creative leads credited on Figma projects in press coverage.
Written by Koto Motion Director Santiago Avila for Creative Boom, this article explores how motion branding has evolved from a decorative afterthought to a strategic foundation for modern brands. Avila argues that motion should be integrated into brand systems from the start, citing examples like Deezer, Figma, and OpenAI to illustrate how dynamic identities drive engagement and consistency. The piece highlights the growing importance of motion in digital-first environments and predicts a future where brands are responsive, data-driven, and alive.
The article is part of The Brand Identity’s biweekly 'The Edit' series, highlighting five recent design projects. Featured work includes Pentagram’s dynamic identity for Williamstown Theatre Festival, Figma’s craft-themed Config magazine by Other Means and Kia Tasbihgou, A Friend of Mine’s tactile cocktail card set, Medium Studio’s playful branding for Temps Tastes Co., and Kate Zest Studio’s serene identity for Knot Bakehouse in Dubai.
The article explores how branding is becoming more participatory, featuring Feeld’s community-driven rebrand with Made Thought and Figma’s remixable identity for its Config conference. It examines how both brands invite their audiences into the creative process—Feeld through structured co-creation and Figma through open remix culture—highlighting a shift toward democratic, flexible brand systems.
Creative Boom profiles Design Business Company, a studio founded by Stewart Scott-Curran, Judson Collier, and Jordan Egstad that blends in-house brand expertise with the agility of an independent agency. The article explores how the trio’s experience at major tech brands informs their co-creation approach, emphasizing collaboration, transparency, and strategic depth. It also discusses their cautious use of AI, focus on sustainable growth, and belief in the merging of design and engineering disciplines.
Craftwork features Figma Slides, a new presentation tool from Figma designed for creating slides and presentations for various occasions. The article briefly highlights the product and links to explore the site for more details.