Jordan Egstad
Founder · Type Designer
Articles & interviews
- Design Firm Merges Corporate Insight with Studio Flexibility
Creative Boom profiles Design Business Company, a studio founded by Stewart Scott-Curran, Judson Collier, and Jordan Egstad that blends in-house brand expertise with the agility of an independent agency. The article explores how the trio’s experience at major tech brands informs their co-creation approach, emphasizing collaboration, transparency, and strategic depth. It also discusses their cautious use of AI, focus on sustainable growth, and belief in the merging of design and engineering disciplines.
- New Logo & Branding for Hometree by How&How
BP&O features How&How’s rebrand for Hometree, a UK-based home energy and insurance company expanding into net-zero home solutions. The new identity introduces a friendly geometric tree logo named Maple, a bright yellow and green palette, and clear typography to make complex energy services approachable. The project balances playfulness and professionalism, positioning Hometree as a reassuring partner in sustainable home transitions.