Designer · Brand Design Lead
Feeld has grown mostly organically from inception to present, all thanks to our incredible community.
There is a delicate balance in when and where to invite democracy in branding.
The article explores how branding is becoming more participatory, featuring Feeld’s community-driven rebrand with Made Thought and Figma’s remixable identity for its Config conference. It examines how both brands invite their audiences into the creative process—Feeld through structured co-creation and Figma through open remix culture—highlighting a shift toward democratic, flexible brand systems.
Feeld partnered with Toronto-based Blok Design to create A Fucking Magazine (AFM), a biannual print publication exploring desire, sexuality, and human connection. The tactile magazine features layered materials, expressive typography, and a flexible wordmark inspired by historical scripts. The design emphasizes sensory engagement, blending visual storytelling with material rhythm and touch.