Feeld Design Cases
Designers behind the work
Designers and creative leads credited on Feeld projects in press coverage.
Designers and creative leads credited on Feeld projects in press coverage.
Feeld partnered with Toronto-based Blok Design to create A Fucking Magazine (AFM), a biannual print publication exploring desire, sexuality, and human connection. The tactile magazine features layered materials, expressive typography, and a flexible wordmark inspired by historical scripts. The design emphasizes sensory engagement, blending visual storytelling with material rhythm and touch.
Written by Polyester founder Ione Gamble for It’s Nice That’s POV column, the article critiques how brands have co-opted the aesthetics and cultural cache of zines to create glossy branded magazines. Gamble argues that this trend undermines independent publishing while acknowledging that branded publications provide employment for creatives. The piece calls for renewed support and funding for independent zines to preserve their cultural impact.
London-based studio Two Times Elliott rebranded the dating app Feeld, known for enabling connections between three people. The project involved a full renaming and repositioning of the brand, featuring a clean sans serif identity with a pink, red, and white palette.