Figma Design Cases
7 cases across 3 studios
Designers behind the work
Designers and creative leads credited on Figma projects in press coverage.
News & interviews
- Figma’s Push It campaign focuses on the hand in handcrafted
It's Nice That · Jan 15, 2026
Figma’s 'Push It' campaign promotes its AI-powered Figma Make tool through a global advertising rollout that highlights the human touch in digital creativity. Led by Damien Correll, the campaign uses vibrant graphics and close-up photography by Emiliano Granado to emphasize the role of the hand in the creative process. The project aims to position AI as a tool for expanding ideas rather than replacing human input.
FigmaFigmaadvertising - Hoi Chan's New Art Explores Color and Light
Creative Boom · Oct 1, 2025
Creative Boom profiles New Orleans-based illustrator Hoi Chan, exploring his luminous, nature-inspired artworks that merge organic textures and emotional storytelling. The article discusses his evolution since moving from China and New York, his use of colour and light, and his collaborations with clients like The New York Times and Figma. Chan also shares insights into his creative process and the personal symbolism behind his pieces.
The New York TimesFigmaillustration - "Why Brands Must Prioritize Motion Branding Now"
Creative Boom · Jul 24, 2025
Written by Koto Motion Director Santiago Avila for Creative Boom, this article explores how motion branding has evolved from a decorative afterthought to a strategic foundation for modern brands. Avila argues that motion should be integrated into brand systems from the start, citing examples like Deezer, Figma, and OpenAI to illustrate how dynamic identities drive engagement and consistency. The piece highlights the growing importance of motion in digital-first environments and predicts a future where brands are responsive, data-driven, and alive.
- "Pentagram Redesigns Williamstown Theatre Festival Identity"
The Brand Identity · Jun 18, 2025
The article is part of The Brand Identity’s biweekly 'The Edit' series, highlighting five recent design projects. Featured work includes Pentagram’s dynamic identity for Williamstown Theatre Festival, Figma’s craft-themed Config magazine by Other Means and Kia Tasbihgou, A Friend of Mine’s tactile cocktail card set, Medium Studio’s playful branding for Temps Tastes Co., and Kate Zest Studio’s serene identity for Knot Bakehouse in Dubai.
- Exploring Democratic Branding with Frontify, Feeld, and Figma
The Brand Identity · Apr 30, 2025
The article explores how branding is becoming more participatory, featuring Feeld’s community-driven rebrand with Made Thought and Figma’s remixable identity for its Config conference. It examines how both brands invite their audiences into the creative process—Feeld through structured co-creation and Figma through open remix culture—highlighting a shift toward democratic, flexible brand systems.
- Design Firm Merges Corporate Insight with Studio Flexibility
Creative Boom · Feb 11, 2025
Creative Boom profiles Design Business Company, a studio founded by Stewart Scott-Curran, Judson Collier, and Jordan Egstad that blends in-house brand expertise with the agility of an independent agency. The article explores how the trio’s experience at major tech brands informs their co-creation approach, emphasizing collaboration, transparency, and strategic depth. It also discusses their cautious use of AI, focus on sustainable growth, and belief in the merging of design and engineering disciplines.
- Figma Slides: Create Presentations for Every Occasion
Curated Design
Craftwork features Figma Slides, a new presentation tool from Figma designed for creating slides and presentations for various occasions. The article briefly highlights the product and links to explore the site for more details.
CraftworkFigmadigital