In their own words
That ability to play without too much restriction helps us feel satisfied.
works across any type of product – both high and low, serious and playful
Articles & interviews
- Meet Bon Elliot: the family-run, slow-crafted skincare label from Little Troop
It’s Nice That profiles Little Troop’s branding for Bon Elliot, a new family-run skincare label founded by dermatologist Bonnie Fergie and Jono Elliot. The minimalist identity balances clinical trust with luxury appeal, featuring a neutral palette, Avant Garde typography, and a symmetrical logo inspired by skin layers. The launch campaign, shot by Luca Venter, draws on references from Irving Penn and Stanley Kubrick to merge science and beauty aesthetics.
- Review of the Year 2025: Top 15 Nicer Tuesdays Talks
The article recaps the top 15 Nicer Tuesdays talks of 2025, highlighting creative duos, multidisciplinary artists, and emotionally resonant presentations. It celebrates a year of events held in London, New York, and newly in Los Angeles, featuring designers, illustrators, and artists sharing insights into their practice and process.
- Little Troop Melds New and Familiar in Design for MoMA's Family Festival
Little Troop, the design duo of Noemie Le Coz and Jeremy Elliot, presented their MoMA Family Festival identity at Nicer Tuesdays in New York. Drawing inspiration from their own children and nature, they discussed balancing freshness and familiarity in design and creating work that resonates with both kids and adults. The talk was described as humorous, charming, and insightful about family-driven creativity.
- Tickets on Sale for Nicer Tuesdays NYC with Top Creatives
It’s Nice That announces the June 2025 edition of Nicer Tuesdays in New York, featuring talks from photographer Dina Litovsky, design studio Little Troop, designer and painter Na Kim, and illustrator Julian Adon Alexander. The event will also include a presentation from Templo on its GF Smith rebrand, with partners Frontify, GF Smith, SuperGay, and Love Corn supporting the evening. The talks will explore topics from photography and identity design to balancing multiple creative practices.
- Little Troop Designs Imaginative Identity for MoMA Family Festival
Little Troop created a vibrant and imaginative identity for MoMA’s first-ever family festival, 'Another World'. The design features a cast of illustrated characters, a playful yet refined tone, and a color palette drawn from MoMA’s existing brand system. The project celebrates creativity, inclusivity, and childhood imagination through bold visuals and thoughtful restraint.
- Little Troop on working globally, playing without restriction, and bringing fun into the world
The Brand Identity interviews Little Troop founders Noemie Le Coz and Jeremy Elliot about their global practice, playful design philosophy, and the launch of their new website. The duo discuss balancing life between Brooklyn and Melbourne, their collaborative process, and how humour and imagination drive their branding work for clients like Le Puzz and Billie.
- Five standout branding projects featured in The Edit
This instalment of The Edit rounds up five branding projects for NIK, Deezer, Pei+, Burger Service and La Bouquet. The selected identities use distinctive visual devices including an inflatable 3D mascot, a rhythmic heart motif, dumpling-inspired letterforms, a garage-themed burger mascot and expressive fragrance typography.