From Form

It's Nice That · Oct 29, 2025

From Form created the 2025 campaign for Amsterdam Museum Night, celebrating the event’s 25th anniversary with visuals inspired by early 2000s collecting culture. Founders Ashley Govers and Jurjen Versteeg drew from nostalgic items like Tamagotchis and football cards to evoke personal and cultural collections. The campaign blends analogue materials with playful digital animation to reframe museums as accessible and fun for younger audiences.

It's Nice That · Sep 16, 2025

Written by Rotterdam-based studio From Form, this feature explores the city’s creative scene through the lens of colour. The article highlights local designers and artists such as Susan Bijl, Marie Bernard, Maaike Canne, and Team Thursday, celebrating how colour shapes Rotterdam’s visual identity. It reflects on the city’s evolution and the instinctive, expressive use of colour in its design culture.

It's Nice That · Feb 20, 2025

The article covers Dutch design studio From Form’s talk at February 2025’s Nicer Tuesdays event, where the founders discussed their analogue, curiosity-driven approach to creativity. They shared insights into the inspirations behind their annual campaigns for Amsterdam’s Museum Night, emphasizing the value of following personal fascinations over design trends.

It's Nice That · Jan 14, 2025

It’s Nice That announces the first Nicer Tuesdays event of 2025, featuring talks from Aardman, From Form, and artist Cato. The February event will explore creative processes behind stop-motion animation, experimental campaigns, and cinematic painting. Speakers include Aardman animator Will Becher, From Form founders Ashley Govers and Jurjen Versteeg, and London-based artist Toby Grant (Cato).

The Brand Identity · Nov 12, 2024 · Interview

The Brand Identity interviews Rotterdam-based studio From Form, co-founded by Ashley Govers and Jurjen Versteeg, exploring their analogue-driven creative process and nostalgic aesthetic. The duo discuss their origins, evolution from film and design experiments to client work, and their philosophy of embracing imperfection and tactility in a digital age. The conversation highlights their projects for OFFF, Cineville, and Amsterdam Museum Night, emphasizing the timeless charm of handmade design.

It's Nice That · Oct 31, 2024

From Form created the 2024 Amsterdam Museum Night campaign, a visually rich project inspired by time travel and human movement. Founders Ashley Govers and Jurjen Versteeg drew from references like Muybridge, Prince of Persia, and Kubrick to craft a stop-motion-driven visual identity that celebrates exploration across time and space. The campaign also includes a limited-edition vinyl soundtrack composed by Beau Zwart.