From Form
From Form is an independent creative studio for film and design based in Rotterdam, founded by Ashley Govers and Jurjen Versteeg. Since 2013, the duo has crafted cinematic worlds that merge the real and imaginative through a tactile, analog aesthetic. Their multidisciplinary work spans short films, campaigns, commercials, title design, and photography, defined by meticulous art direction and handcrafted detail. From Form has collaborated with clients such as Ace & Tate, Škoda, and Hyundai, and earned recognition from D&AD, ADC, AICP, Dezeen, Vimeo, and EPICA for excellence in design, motion, and cinematography.
https://fromform.nl/
Amsterdam, Netherlands
35 Cases
Known for:from formgraphic designillustrationnostalgiaamsterdam museum nightcreative process
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News & interviews
- Shut your laptop! Ways to find inspiration offline
It's Nice That · Jan 12, 2026
The article from It’s Nice That encourages creatives to seek inspiration away from screens, featuring seven creatives who share offline mini-briefs. It highlights advice from illustrator Helen Oxenbury and contributions from studios like From Form and designer Liang Jung Chen, offering practical ways to rediscover creativity through real-world exploration.
- Review of the Year 2025: Top 15 Nicer Tuesdays Talks
It's Nice That · Dec 15, 2025
The article recaps the top 15 Nicer Tuesdays talks of 2025, highlighting creative duos, multidisciplinary artists, and emotionally resonant presentations. It celebrates a year of events held in London, New York, and newly in Los Angeles, featuring designers, illustrators, and artists sharing insights into their practice and process.
- Sherif Apampa’s sensitive design practice tackles “Nigerian culture, boyhood and innocence”
It's Nice That · Nov 3, 2025
The article profiles Abuja-based designer Sherif Apampa, whose practice explores Nigerian culture, boyhood, and innocence through tactile, analogue-inspired design. Working from his independent studio Our Forever Youth Studio, Sherif’s recent project 'Player Club' celebrates Nigerian football heroes as collectible cards, addressing the erasure of historical education in Nigeria. His emotionally driven work blends illustration, photography, and analogue textures to connect audiences with cultural memory.
- "From Form Revives Childhood Memories for Amsterdam Museum Night 2025"
It's Nice That · Oct 29, 2025
From Form created the 2025 campaign for Amsterdam Museum Night, celebrating the event’s 25th anniversary with visuals inspired by early 2000s collecting culture. Founders Ashley Govers and Jurjen Versteeg drew from nostalgic items like Tamagotchis and football cards to evoke personal and cultural collections. The campaign blends analogue materials with playful digital animation to reframe museums as accessible and fun for younger audiences.
- From Form Reveals Rotterdam's Vibrant Creative Scene
It's Nice That · Sep 16, 2025
Written by Rotterdam-based studio From Form, this feature explores the city’s creative scene through the lens of colour. The article highlights local designers and artists such as Susan Bijl, Marie Bernard, Maaike Canne, and Team Thursday, celebrating how colour shapes Rotterdam’s visual identity. It reflects on the city’s evolution and the instinctive, expressive use of colour in its design culture.
- "Follow Fascinations Over Trends for True Design Innovation: From Form"
It's Nice That · Feb 20, 2025
The article covers Dutch design studio From Form’s talk at February 2025’s Nicer Tuesdays event, where the founders discussed their analogue, curiosity-driven approach to creativity. They shared insights into the inspirations behind their annual campaigns for Amsterdam’s Museum Night, emphasizing the value of following personal fascinations over design trends.
- "Nicer Tuesdays February Event: Get Your Tickets Now!"
It's Nice That · Jan 14, 2025
It’s Nice That announces the first Nicer Tuesdays event of 2025, featuring talks from Aardman, From Form, and artist Cato. The February event will explore creative processes behind stop-motion animation, experimental campaigns, and cinematic painting. Speakers include Aardman animator Will Becher, From Form founders Ashley Govers and Jurjen Versteeg, and London-based artist Toby Grant (Cato).
- From Form reveals the charm of handmade design
The Brand Identity · Nov 12, 2024 · Interview
The Brand Identity interviews Rotterdam-based studio From Form, co-founded by Ashley Govers and Jurjen Versteeg, exploring their analogue-driven creative process and nostalgic aesthetic. The duo discuss their origins, evolution from film and design experiments to client work, and their philosophy of embracing imperfection and tactility in a digital age. The conversation highlights their projects for OFFF, Cineville, and Amsterdam Museum Night, emphasizing the timeless charm of handmade design.
- From Form's Amsterdam Museum Night campaign creates a dimensional portal
It's Nice That · Oct 31, 2024
From Form created the 2024 Amsterdam Museum Night campaign, a visually rich project inspired by time travel and human movement. Founders Ashley Govers and Jurjen Versteeg drew from references like Muybridge, Prince of Persia, and Kubrick to craft a stop-motion-driven visual identity that celebrates exploration across time and space. The campaign also includes a limited-edition vinyl soundtrack composed by Beau Zwart.
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