Studio Spass developed a new identity for the Willem de Kooning Academy’s external communication and print materials. The concept captures the creative journey of design students, emphasizing experimentation, learning through failure, and the joy of creation. The project also included a motion collaboration to visualize the student experience in an authentic and playful way.
Studio Spass collaborated with motion studio FromForm to create the 2014/2015 campaign for the Willem de Kooning Academy. Centered around the idea of 'the blank canvas', the campaign explored the tension between limitless creative potential and the challenge of beginning, inspiring prospective students to take the first step in creation.
From Form created a campaign film and outdoor visuals for the Willem de Kooning Art Academy to inspire prospective students. The project captures the emotional highs and lows of the creative process, emphasizing experimentation, perseverance, and the beauty of imperfection.
The Brand Identity interviews Rotterdam-based studio From Form, co-founded by Ashley Govers and Jurjen Versteeg, exploring their analogue-driven creative process and nostalgic aesthetic. The duo discuss their origins, evolution from film and design experiments to client work, and their philosophy of embracing imperfection and tactility in a digital age. The conversation highlights their projects for OFFF, Cineville, and Amsterdam Museum Night, emphasizing the timeless charm of handmade design.