WOMEN Inc.

Design work for WOMEN Inc., collected from the studios behind it.

Design cases by studio

A preview of 6 cases across 2 studios. The full collection is included with Pro.

Campaign for Women Inc. On Gender Equality Policies
KesselsKramer collaborated with Women Inc. to create 'It's Not Working', a campaign highlighting systemic issues faced by working parents and caregivers in the Netherlands. Through bold animated typography and sound-driven social videos, the campaign exposes policy shortcomings and encourages public action through a petition.
Punky, Animated, Social, Activist, Typographic

Awareness Campaign for Women's Health Initiative
KesselsKramer created 'Doorbreek De Cyclus' for WOMEN Inc. to break the silence around menstrual and hormonal health issues. The campaign uses censored visuals and real women's stories to challenge taboos and encourage open conversations about menopause and related topics.
Health

Social Awareness Campaign for Women Inc.
KesselsKramer created 'I’m Not Here Right Now' for WOMEN Inc. to highlight the unequal distribution of unpaid care work between men and women. The campaign encouraged women to take a collective day off from unpaid care tasks, transforming an abstract statistic into a visible social issue that gained national media attention.
Activist, Conceptual, Social

Campaign for the Biggest Enterprise of the Netherlands
KesselsKramer created a national campaign reframing unpaid work as a powerful economic force called 'The Biggest Enterprise of The Netherlands'. Through a formal corporate aesthetic and data-driven storytelling, the project elevates the value of caregiving, volunteering, and parenting to the same level as paid labor. The initiative aims to shift societal perception and policy around unpaid work.
Empowering, Corporate, Formal, Conceptual, Social, Statistical

Awareness Campaign for WOMEN Inc.
KesselsKramer created an awareness campaign for WOMEN Inc. titled 'Limited View' to challenge gender stereotypes in media and society. The project confronted the public with examples of narrow perspectives to encourage broader, more inclusive thinking.
Social, Provocative, Conceptual, Inclusive, Educational

Social Awareness Campaign for Women Inc.
From Form created a social campaign for Women Inc. highlighting the absurdity of the gender pay gap. Through humorous office scenarios where women receive 15% less coffee, lunch, or time, the campaign draws attention to the persistent 15% wage disparity between men and women in the Netherlands.
Coffee, Office