Studio: From Form

Client: Women Inc.

Work: Art Direction

Industry: Non-profit

Social Awareness Campaign For Women Inc.

From Form created a social campaign for Women Inc. highlighting the absurdity of the gender pay gap. Through humorous office scenarios where women receive 15% less coffee, lunch, or time, the campaign draws attention to the persistent 15% wage disparity between men and women in the Netherlands.

Tags: Coffee, Commercial, Employer, Inequality, Office, Wage