Commercial Film for Ace & Tate x Depot Boijmans Van Beuningen

Related articles

• "From Form Revives Childhood Memories for Amsterdam Museum Night 2025"

  It's Nice That · Oct 29, 2025

  From Form created the 2025 campaign for Amsterdam Museum Night, celebrating the event’s 25th anniversary with visuals inspired by early 2000s collecting culture. Founders Ashley Govers and Jurjen Versteeg drew from nostalgic items like Tamagotchis and football cards to evoke personal and cultural collections. The campaign blends analogue materials with playful digital animation to reframe museums as accessible and fun for younger audiences.

  From FormAmsterdam Museum Nightadvertising
  Ashley GoversJurjen Versteeg
• From Form's Amsterdam Museum Night campaign creates a dimensional portal

  It's Nice That · Oct 31, 2024

  From Form created the 2024 Amsterdam Museum Night campaign, a visually rich project inspired by time travel and human movement. Founders Ashley Govers and Jurjen Versteeg drew from references like Muybridge, Prince of Persia, and Kubrick to craft a stop-motion-driven visual identity that celebrates exploration across time and space. The campaign also includes a limited-edition vinyl soundtrack composed by Beau Zwart.

  From FormAmsterdam Museum Nightadvertising
  Ashley GoversJurjen Versteeg