From Form created a nostalgic how-to film for Ace & Tate to introduce their new daily contact lenses. Inspired by 1970s instructional videos, the piece combines playful visual storytelling with clear, practical guidance, turning a routine task into an engaging visual experience.
From Form created a cinematic countdown-themed motion campaign to launch Ace & Tate’s Autumn/Winter 2022 eyewear collection. Drawing inspiration from classic film countdowns, the concept playfully symbolizes the return to daily routines after summer, blending nostalgic visuals with modern storytelling.
From Form created a surreal commercial film for Ace & Tate’s collaboration with Depot Boijmans Van Beuningen. Inspired by the mirrored architecture of Rotterdam’s iconic landmark and Magritte’s surrealist imagery, the film explores reflections, doppelgängers, and dreamlike perspectives through a continuous tunnel-like sequence.
From Form created a series of animations for Ace & Tate’s AW/22 collection, inspired by the production process of acetate material. The visuals explore how small particles merge into painterly, abstract textures that evoke gradients and terrazzo-like surfaces.
StudioTusch collaborated with eyewear brand Ace & Tate to create a series of visually striking set designs and photographs. The project combined clean compositions and thoughtful lighting to highlight the brand’s contemporary aesthetic and playful spirit.
Base Design created a bold campaign for Ace & Tate that promoted sunglasses without showing the product itself. By featuring people squinting in bright sunlight, the campaign evoked the universal need for eyewear in a playful and conceptual way, reinforcing the brand’s confident and unconventional spirit.
Written by Rotterdam-based studio From Form, this feature explores the city’s creative scene through the lens of colour. The article highlights local designers and artists such as Susan Bijl, Marie Bernard, Maaike Canne, and Team Thursday, celebrating how colour shapes Rotterdam’s visual identity. It reflects on the city’s evolution and the instinctive, expressive use of colour in its design culture.
It’s Nice That announces the lineup for March 2025’s Nicer Tuesdays event, featuring Koto, The White Pube, Stella Murphy, and Will Norman. The evening will explore topics from branding and editorial illustration to music video production and art criticism. The event is supported by WePresent and Frontify and will take place at EartH in Hackney on 4 March 2025.
The Brand Identity interviews Rotterdam-based studio From Form, co-founded by Ashley Govers and Jurjen Versteeg, exploring their analogue-driven creative process and nostalgic aesthetic. The duo discuss their origins, evolution from film and design experiments to client work, and their philosophy of embracing imperfection and tactility in a digital age. The conversation highlights their projects for OFFF, Cineville, and Amsterdam Museum Night, emphasizing the timeless charm of handmade design.