Ffern Design Cases
Designers behind the work
Designers and creative leads credited on Ffern projects in press coverage.
Designers and creative leads credited on Ffern projects in press coverage.
The article profiles set designer and art director Saskia Martindale, whose whimsical, food-inspired props and sets bring a sense of childlike wonder to commercial and personal projects. Known for her handmade, analogue approach, she has created imaginative campaigns for brands like Burberry, Nike, Adidas, and Ffern. The feature highlights her playful process, creative inspirations, and collaborations with artists such as Max Siedentopf and photographer Brendan Freeman.
Written by Poppy Thaxter for It’s Nice That’s Forward Thinking series, the article explores how transparency and behind-the-scenes storytelling have become essential in the creative industry amid the rise of AI-generated content. It highlights examples from brands like Apple, Coca-Cola, and Ffern, showing how audiences now value visible human effort and authenticity in design and branding.
The article explores how designers translate scent into visual and tactile experiences, focusing on Wade and Leta’s surreal art direction for fragrance brand D.S. & Durga. Through synesthetic thinking and storytelling, the duo reimagines perfume branding beyond traditional luxury tropes, crafting vivid, transportive imagery that evokes the essence of each scent.
It’s Nice That’s 'Review of the Year 2024' reflects on a year of creative highs and challenges, celebrating standout projects across graphic design, illustration, photography, and moving image. The editorial highlights top stories, branding moments, and talks from London and New York, emphasizing creativity’s resilience and diversity.
SEESAW features its web design work for Ffern, an organic eau de parfum brand. The project highlights a clean e-commerce experience for a beauty and DTC audience, using the Covik Sans typeface.