Ellis Tree
Author · Other
50 articles · Sep 2025 — Apr 2026
Quotes
“Print’s current appeal and singularity sits in contrast to the artists and studios trying desperately to nurture a financially viable practice in its name.”
Articles & interviews
- Step inside Linda Merad’s whimsical and poetic illustrated universe for Hermès
It's Nice That · Apr 9, 2026
The article profiles Paris-based illustrator Linda Merad and her recent collaborations with Hermès, including the 2026 'Venture Beyond' campaign. Known for her whimsical, anthropomorphic characters, Merad brought her lithographic style to life through illustrations and animations created with animator Quentin Klein. The project extended across Hermès’ Instagram and website, showcasing her poetic visual universe.
HermèsThe New York Timesillustration - The joy and power of Risograph: Risotto showcases 400 printed postcards from artists across the globe
It's Nice That · Apr 7, 2026
The article spotlights Glasgow-based print and design studio Risotto and its decade-long Riso Club project, which celebrates 100 months of artist postcards printed by hand. Founder Gabriella Marcella reflects on the studio’s origins, the appeal of Risograph printing, and the upcoming exhibition ‘Riso Club 100’ showcasing all 400 prints at The Glue Factory Galleries in Glasgow. The feature highlights the tactile joy and community spirit behind the project’s global reach.
Risottoprint - Sports mania meets small island life on Puerto Rican artist Joshua Nazario’s canvas
It's Nice That · Apr 7, 2026
The article profiles Puerto Rican artist Joshua Nazario, whose self-taught practice blends painting and sculpture inspired by sports culture and island life. Using found materials like wood and cement, Nazario creates nostalgic, collage-like works that reflect Puerto Rico’s identity and his own upbringing. The piece coincides with his first US solo show, 'Allá Afera', at Luis De Jesús Los Angeles.
art - “What if everyone started making out?” Andrea Marti’s horny photo series tackles Gen Z’s lack of intimacy head on
It's Nice That · Apr 2, 2026
The article profiles photographer Andrea Marti and her project 'Everyone is Beautiful and No one is Horny', a staged photo series exploring Gen Z’s diminishing physical intimacy. Shot on film at Bethnal Green Working Men’s Club, the project reimagines closeness among young people through nostalgic, pseudo-documentary imagery. The work has earned recognition from the British Journal of Photography and will be exhibited in London and Dublin.
photography - Liang-Hsin Huang’s comics sketch soft paths through nature
It's Nice That · Apr 1, 2026
The article profiles illustrator Liang-Hsin Huang and her recent comic zines, including 'The Clouds' and 'The North Downs Way'. Drawing inspiration from her travels and natural landscapes, Huang explores new illustrative techniques using coloured paper, pastels, and chalk to capture soft, imaginative scenes. The piece highlights her shift from animation to comics as a more relaxed and exploratory creative process.
editorial - Spillll is a queer culinary zine series that’s crafted with a decentralised design model
It's Nice That · Mar 25, 2026
The article profiles Spillll, a queer East and Southeast Asian collective producing a series of culinary zines that merge food, politics, and identity. Using a decentralised design model, the four co-founders collaboratively write, illustrate, and design each issue through digital tools and tactile experimentation. Their Risograph-printed publications explore feminist and queer perspectives through the lens of shared meals and cultural dialogue.
Spillll Collectiveeditorial - Lan Truong’s pen plotter paintings are making us way less wary of art made by machines
It's Nice That · Mar 24, 2026
Illustrator Lan Truong explores the creative potential of pen plotters, transforming her digital illustrations into tactile, physical artworks. The article highlights her experiments with paint, markers, and inks, as well as her broader exploration of tools like embroidery and laser cutting. Truong’s work challenges perceptions of machine-made art, blending mechanical precision with a handmade feel.
art - Pack your bags! A new picture book from Aysha Tengiz takes you on a tour around the world
It's Nice That · Mar 23, 2026
Illustrator Aysha Tengiz has created 'Big Brilliant World', a richly detailed picture book published by Big Picture Press that takes readers on a visual journey through 12 global cities. Inspired by her mural near London’s Kings Cross and Ottoman miniature art, Tengiz uses a flat perspective to pack each spread with playful, colorful details. The project celebrates the enduring power of children’s books as imaginative, educational art forms.
Big Picture Presseditorial - How Ffern is making branding feel less like advertising and more like cinema
It's Nice That · Mar 23, 2026
The article explores how artisan perfume brand Ffern has built a cinematic approach to branding, using film as a central storytelling tool. Co-founder Emily Cameron discusses how the brand’s filmmaking mirrors its fragrance craft, focusing on natural beauty, authenticity, and sensory immersion. Each seasonal release is accompanied by a short film that deepens Ffern’s world-building and redefines what brand advertising can feel like.
FfernFfernadvertising - “A dyke is not a singular thing”: Emily Lipson’s new monograph resists queer stereotypes
It's Nice That · Mar 19, 2026
Photographer Emily Lipson has released her first photobook, 'Dykes', a 220-page monograph featuring 50 portraits exploring the diversity of dyke identity. Designed with art director SJ Todd, the project resists stereotypes and celebrates fluid, self-defined expressions of queerness. The book combines analogue, AI, and collage techniques to create a layered, inclusive portrayal of community and identity.
SJT Studioeditorial - Anton Repponen found an award-winning photo project during a camera roll deep dive
It's Nice That · Mar 18, 2026
The article profiles designer and photographer Anton Repponen’s project 'People Look at Art or Art Looks at People', a photographic series turned interactive website. Developed from years of candid museum photography, the project explores observation and curation, earning a Jury’s Choice award in ReadyMag’s 2025 Websites of the Year. Repponen discusses how the web experience extends the contemplative nature of viewing art in person.
Anton & Irenedigital - How Lily Kong’s series Sweet Escape reignited her intuitive approach to illustration
It's Nice That · Mar 5, 2026
The article profiles illustrator Lily Kong and her self-initiated series 'Sweet Escape', a collection of colour-rich landscapes exploring the balance between flatness and texture. Created through analogue techniques like block printing and watercolour, the project culminated in an artist book produced during her residency at the London Centre for Book Arts. The work marks a return to intuitive, process-driven illustration for Kong, reconnecting her with nature and personal expression.
DroolLondon Centre for Book Artseditorial|illustration - PhotoVogue returns to its first theme
It's Nice That · Mar 2, 2026
The article covers the 10th edition of PhotoVogue Festival in Milan, titled 'Women on Women', which revisits the theme of the female gaze. Directed by Alessia Glaviano, the exhibition features 45 artists from around the world exploring how women represent themselves and others through photography and film. The festival highlights the evolution of women’s authorship, emphasizing introspection, diversity, and self-determined vision in contemporary image-making.
PhotoVogueVogue ItaliaFondation Carmignacexhibition - Visual communication that challenges convention: Phantasia on how graphic design can forge true collaboration
It's Nice That · Feb 25, 2026
The article profiles Barcelona-based design studio Phantasia, founded by Malva Sawada, Edu Piracés, and Laura Santarelli. It explores how the studio’s collaborative and socially conscious approach informs projects like Barcelona Pride and Museu Habitat, emphasizing inclusivity, empathy, and experimentation in design. The piece highlights their commitment to community-oriented and research-driven visual communication.
PhantasiaBarcelona PrideMuseu Habitatbranding - Absurd, unsettling or erotic? Carl Ander’s archive of instructional imagery forms an obscure new photobook
It's Nice That · Feb 16, 2026
Photographer Carl Ander’s new photobook ‘Static Motion’, published by LL’Editions and designed by Lundgren+Lindqvist, recontextualises a decade-long archive of instructional imagery from sports and self-help manuals. The publication explores how static images meant to teach movement can take on new, often absurd or erotic meanings when stripped of their original context. The designers approached the layout intuitively, pairing images to create unexpected visual dialogues.
- Elizabeth Goodspeed on the limits of imperfection as a design strategy
It's Nice That · Jan 29, 2026
Elizabeth Goodspeed critiques the design industry's current fascination with 'analogue' aesthetics, arguing that much of what is labeled handmade is actually digitally fabricated. She explores how imperfection has become a strategy to signal authenticity in an AI-driven creative landscape, questioning whether this trend represents a genuine material shift or merely a symbolic one.
editorial - Juliet Klottrup captures the beauty of Yorkshire’s peat bogs and the people restoring them
It's Nice That · Jan 27, 2026
Photographer and filmmaker Juliet Klottrup documents the restoration of Yorkshire’s peat bogs through a two-year analogue photography series in collaboration with the Yorkshire Peat Partnership. The project highlights the human stories behind environmental conservation, focusing on the people and communities working to restore Denton Moor. The article explores her process, connection to the landscape, and the importance of time and observation in her work.
Yorkshire Peat PartnershipUniversity of Cumbriaeditorial - “A scrapbook of raw, layered process, inspiration and practice”: Dixon Baxi on their 500-page manifesto for making
It's Nice That · Jan 22, 2026
The article profiles DixonBaxi’s new 500-page book 'Remix', a self-published manifesto exploring the studio’s creative process. The publication acts as a visual scrapbook of sketches, notes, and unfinished work, emphasizing the messy and collaborative nature of creativity. Co-founder Simon Dixon describes it as both a retrospective and a statement on the agency’s evolving design philosophy.
DixonBaxieditorial - What do children have to say about climate change? This collaborative poster series investigates
It's Nice That · Jan 20, 2026
The article profiles 'Day One', a collaborative poster project by Yorkshire-based studio My Pockets with the Sheffield Youth Voice and Influence Service. The initiative engaged over 70 young people in workshops exploring climate change through printmaking, resulting in a series of expressive screen-printed posters. The project emphasizes youth perspectives, community engagement, and hands-on creative activism.
My PocketsJuice StudiosSheffield Youth Voice and Influence Serviceeditorial - Savoury shoes and chess made of cheese: Saskia Martindale reimagines everyday snacks for otherworldly props and sets
It's Nice That · Jan 13, 2026
The article profiles set designer and art director Saskia Martindale, whose whimsical, food-inspired props and sets bring a sense of childlike wonder to commercial and personal projects. Known for her handmade, analogue approach, she has created imaginative campaigns for brands like Burberry, Nike, Adidas, and Ffern. The feature highlights her playful process, creative inspirations, and collaborations with artists such as Max Siedentopf and photographer Brendan Freeman.
- The graphic trends you’ll want to bookmark for 2026
It's Nice That · Jan 12, 2026
The article, written by Ellis Tree for It’s Nice That’s Forward Thinking series, explores five emerging graphic design trends for 2026. It highlights a growing return to analogue and imperfect aesthetics, such as photocopied textures, scanning, and collage, as designers push back against hyper-digital polish. Examples include Charlotte Rohde’s Oficía Mono campaign, How&How’s branding for Big Cartel, and Louis Garella’s logo for Sonata Electronica.
How&HowBig CartelSonata Electronicabranding - Underwater worlds and soft marine shapes: Julie Legrand and Nina Izycka’s zine investigates seaweed
It's Nice That · Jan 8, 2026
Illustrators Julie Legrand and Nina Izycka have released their fourth collaborative zine, *Alga*, a screen-printed and risograph publication exploring the forms and textures of seaweed. Created during their annual creative retreat in Sète, the project celebrates their shared love of printmaking and nature. The launch included an exhibition and live workshop in Warsaw, continuing their tradition of tactile, collaborative publishing.
editorial - The magic behind Louis Garella’s design process is “a constant back-and-forth between digital and print”
It's Nice That · Jan 7, 2026
The article profiles French designer Louis Garella and his independent practice, Studio Garella. Known for blending digital and print processes, Garella’s work spans brand identities, editorial design, and motion projects that emphasize tactile, expressive qualities. His approach merges analogue techniques like collage and scanning with digital manipulation to create visually rich, research-driven outcomes.
Studio GarellaHermèsSonata Electronicabranding - In Masanobu Hiraoka’s music video for Max Cooper a single line become a thousand forms
It's Nice That · Dec 10, 2025
The article profiles Masanobu Hiraoka’s animated music video for Max Cooper’s track 'On Being', a hand-drawn rotoscoped exploration of memory and shared humanity. Inspired by public responses to Cooper’s online question about unexpressed feelings, the video transforms these emotions into a continuous line of personal and biological imagery. The piece reflects both artists’ interest in the intersection of art, science, and emotional expression.
Max Coopermotion - Grilli Type’s GT Era brings an early Bauhaus chic back to the serif
It's Nice That · Dec 9, 2025
The article introduces GT Era, a new variable typeface from Swiss foundry Grilli Type, designed by co-founder Thierry Blancpain. Inspired by 19th-century grotesks and early Bauhaus aesthetics, the typeface balances warmth and functionality for both display and text use. The launch includes a primary-coloured website showcasing the typeface’s expressive yet practical design approach.
Grilli Typetypography - A tactile history of typography comes alive in Kelli Anderson’s new book Alphabet in Motion
It's Nice That · Dec 8, 2025
The article profiles Kelli Anderson’s new interactive pop-up book, Alphabet in Motion, which explores the history of typography through tactile, paper-engineered experiences. It details her five-year research and prototyping process, the challenges of printing on uncoated paper, and her philosophy of making abstract design ideas tangible. Published by Katherine Small Gallery, the book continues Anderson’s tradition of creating 'impossible' publications that merge design, play, and learning.
Katherine Small Galleryeditorial - Hannah Norton celebrates the humanity and spirit of the characters that shaped north London’s Community Cook Up
It's Nice That · Dec 4, 2025
Photographer Hannah Norton’s year-long documentary project, The Community Cook Up, captures the resilience and humanity of a North London community food bank. Through black-and-white film portraits and conversations with participants, she created a tender record of solidarity and pride. The project culminated in a street-side exhibition and a sold-out printed publication, with proceeds benefiting the community.
Panopus Printing StudioThen There Was UsThe Community Cook Upeditorial|photography - Belén Segu’s fuzzy still life scenes are like flea market fever dreams
It's Nice That · Nov 26, 2025
The article profiles Chilean visual artist Belén Segu, whose surreal, fuzzy still life illustrations emerge from an experimental Photoshop process of layering, distortion, and collage. Drawing from her personal archive of found imagery, Segu transforms vintage objects into dreamlike hybrid compositions that evoke flea market nostalgia and digital surrealism.
illustration - Framing isn’t an afterthought in Manuel Grazia’s mixed media works
It's Nice That · Nov 24, 2025
The article profiles Milan-based artist Manuel Grazia, whose mixed media photography transforms traditional images into tactile, layered artworks. Combining AI-generated portraits, fabric printing, and crochet, Grazia challenges conventional framing and emphasizes the physicality of image-making. His work reflects a shift toward analogue processes and conceptual depth in contemporary photography.
art - Wieden+Kennedy Amsterdam’s brand identity for Foam sets the museum into motion for the first time
It's Nice That · Nov 24, 2025
Wieden+Kennedy Amsterdam has developed a new brand identity for Foam, the Amsterdam-based photography museum, introducing motion and digital expression to its visual system for the first time. The rebrand preserves Foam’s iconic logo while expanding its typographic and motion language to reflect the museum’s evolving role in contemporary photography. The identity emphasizes stillness, subtle motion, and a refined typographic system that bridges print, digital, and spatial applications.
Wieden+Kennedy AmsterdamVandejongFoambranding - Midwife, Wha?! is the heartwarming picture book that’s letting kids in on life’s early beginnings
It's Nice That · Nov 19, 2025
The article profiles 'Midwife, Wha?!', a children’s picture book designed by W—E Studio, written by midwife Jo Zasloff, and illustrated by Haein Kim. The book celebrates pregnancy and birth through inclusive storytelling and vibrant hand-drawn illustrations. It highlights the collaboration between designer Claudine Eriksson and her friend Jo Zasloff, aiming to fill a gap in children’s literature about midwifery.
W—E StudioNettle Wellness Presseditorial - Zara Picken’s archive of modernist illustrated ephemera is a window into a defining creative era
It's Nice That · Nov 18, 2025
The article profiles illustrator Zara Picken and her Modern Illustration Archive, a decade-long project collecting mid-20th century illustrated ephemera such as matchbox labels, leaflets, and posters. The archive, now housed on Instagram and a dedicated website, celebrates the modernist era of illustration and its enduring influence on contemporary design. Picken’s work aims to preserve overlooked illustrators and connect historical visual culture with today’s creative practices.
editorial - Curves plot planetary orbits and ligatures trace shooting stars in Gwennina Moigne’s astrological typeface
It's Nice That · Nov 17, 2025
The article profiles Paris-based designer Gwennina Moigne and her astrological typeface Solæ, developed in collaboration with Blaze Type. The project evolved from a 2018 typographic revival brief into a fully realized font inspired by celestial forms, culminating in a poster exhibition featuring 12 invited studios. The piece explores Moigne’s process, design philosophy, and the collaborative celebration of the typeface’s launch.
Gwennina Moigne StudioBlaze TypeFakepapertypography - Liang-Jung Chen’s latest project shows what happens when financial survival becomes the artwork
It's Nice That · Nov 12, 2025
The article profiles London-based designer and artist Liang-Jung Chen’s project 'UK indefinite leave to remain application fee (2025)', which transforms the financial and emotional strain of visa costs into an artwork. Using a live Google spreadsheet, animated film, and social media documentation, Chen explores the intersection of creative labour, survival, and self-surveillance in the migrant artist experience.
art - Founded on friendship, Martha is the Montreal design studio that approaches branding with a human touch
It's Nice That · Nov 10, 2025
The article profiles Martha, a Montreal-based design studio founded by Guillaume Lavallée and Ariane Leblanc in 2024. Built on friendship and a shared appreciation for typography, the studio has quickly developed brand identities for clients across industries including tech, fashion, and non-profits. The piece highlights Martha’s human-centered approach to branding and its growing presence in the design scene.
MarthaDemande SpécialeNotionAdabranding - Sherif Apampa’s sensitive design practice tackles “Nigerian culture, boyhood and innocence”
It's Nice That · Nov 3, 2025
The article profiles Abuja-based designer Sherif Apampa, whose practice explores Nigerian culture, boyhood, and innocence through tactile, analogue-inspired design. Working from his independent studio Our Forever Youth Studio, Sherif’s recent project 'Player Club' celebrates Nigerian football heroes as collectible cards, addressing the erasure of historical education in Nigeria. His emotionally driven work blends illustration, photography, and analogue textures to connect audiences with cultural memory.
- Why Billboards Are Essential for Modern Branding
It's Nice That · Oct 30, 2025
The article explores the resurgence of out-of-home (OOH) advertising, particularly billboards, as brands rediscover the power of simplicity and bold visual storytelling. Featuring insights from creative leaders at Uncommon, Adam&EveDDB, and others, it highlights how minimalist, editorial-style posters are redefining modern advertising. The piece positions this trend as both a nostalgic return to the golden age of advertising and a response to digital fatigue.
UncommonWieden+KennedyAdam&EveDDBHeinzDreamiesadvertising - "Emmi Salonen's Book Tackles Preventing Creative Burnout"
It's Nice That · Oct 28, 2025
The article profiles Finnish designer Emmi Salonen and her new book, The Creative Wellbeing Handbook, published by BIS Publishers. Drawing from her own experience with burnout, Salonen introduces a model that reframes creativity as an ecosystem requiring balance between input and output. The book compiles insights from over 100 creatives worldwide and offers tools for sustaining creative wellbeing.
- "Constantine Costi Films World Porridge Making Championship"
It's Nice That · Oct 23, 2025
The article profiles director Constantine Costi’s feature-length documentary 'The Golden Spurtle', which captures the world porridge making championship in Carrbridge, Scotland. Through humor and sincerity, the film explores community, tradition, and the beauty of everyday rituals. Photographed by Dimitri Zaunders and produced by Hytra Films, it celebrates small stories that reveal shared humanity.
Hytra FilmsDogwooffilm - Rob Farmer Unveils Glitchy, Nature-Inspired Generative Animations
It's Nice That · Oct 22, 2025
The article profiles Melbourne-based designer and illustrator Rob Farmer, whose generative animations like the 'Data Blooms' series explore natural patterns through digital motion. Using Cavalry, Farmer creates kinetic, algorithmic compositions inspired by the natural world. His work bridges personal experimentation and professional commissions for clients like Google and Coinbase.
- Ioana Petcu Merges Linguistics and Graphic Design in Cultural Work
It's Nice That · Oct 21, 2025
The article profiles Romanian designer Ioana Petcu, whose work in the cultural sector explores the intersection of linguistics and graphic design. Through projects like 'Findings from the Street' and speculative experiments on AI and language, Petcu uses typography and visual research to translate conceptual ideas into tactile, experimental outcomes.
editorial - "New Typeface Champions Indian Typography, Breaks Western Norms"
It's Nice That · Oct 16, 2025
The article profiles designer Kshitij Gotiwale and his typeface project ‘12:40’, which explores how Indic scripts can be represented in digital typography without conforming to Western design norms. Developed during his studies at the University of Illinois, the typeface unites Latin, Devanagari, and Urdu scripts within a modular grid inspired by digital clock displays. The project also includes a printed specimen book, reflecting on decolonisation and inclusivity in type design.
typography - "Who's Reviving Print? Spotlight on Modern Printmakers"
It's Nice That · Oct 14, 2025
The article explores the state of contemporary printmaking, spotlighting the studios and craftspeople sustaining the medium in an increasingly digital world. Featuring Make-Ready in London and Knust in the Netherlands, it examines the artistry, labor, and cultural value of print as both a craft and an autonomous art form. Through interviews and reflections, it argues that print remains vital, even as its economic and cultural position evolves.
Make-ReadyKnustStack Magazineseditorial - Celebrating 100 Years of Photobooths: The Original Selfie
It's Nice That · Oct 10, 2025
The article celebrates the 100th anniversary of the photobooth through the exhibition 'Strike a Pose! 100 Years of the Photobooth' at The Photographers’ Gallery, created in collaboration with Autofoto. It explores the invention’s history, cultural impact, and enduring appeal, featuring insights from Autofoto founders and the exhibition’s curator. The piece highlights the photobooth’s transformation from a practical invention to a beloved artistic medium.
AutofotoThe Photographers’ Galleryexhibition - "Book Reveals Untold Story of Czech Typography Pioneer Istlerová"
It's Nice That · Oct 8, 2025
The article profiles 'A Life Among Letters', a new book by Czech designer Anežka Minařiková published by Inventory Press, which explores the life and work of pioneering Czech typographer Clara Istlerová. Combining archival research, interviews, and personal reflection, the publication reclaims Istlerová’s overlooked contributions to 20th-century Czech design. The piece highlights the book’s intimate design approach and feminist perspective on design history.
Inventory Presseditorial - Shelley Horan's Stunning Shots Make Mundane Objects Supernatural
It's Nice That · Oct 6, 2025
The article profiles Melbourne-based photographer Shelley Horan, whose ongoing still life work transforms everyday objects into surreal, otherworldly compositions. Through careful lighting and arrangement, she explores the boundaries between the familiar and the fantastical, drawing inspiration from thrifted finds and domestic materials. The piece highlights her playful approach to studio photography and her evolving creative process since 2020.
photography - "Above the Fold Explores Intensive Art of Dumpling Making"
It's Nice That · Sep 17, 2025
The article profiles Brooklyn-based writer and designer Leah Mennies and her self-published zine series 'Above the Fold', which explores the craft and culture of dumpling making. Combining her background in food journalism with new design skills learned at SVA Riso Lab, Mennies uses Risograph printing and bold, small-format layouts to mirror the tactile, handmade qualities of dumplings. The project has evolved from a newsletter into a print publication that celebrates community, creativity, and the art of doing things by hand.
Above the Fold Presseditorial - Tiny Awards Finalists Showcase Internet's Quirky, Political Side
It's Nice That · Sep 11, 2025
The article spotlights the 2025 Tiny Awards finalists, a celebration of small, creative, and independent web projects that showcase the internet’s human and experimental side. Founded by Kristoffer Tjalve, Matt Muir, and Matt Klein, the awards honor handmade digital works outside the commercial mainstream. The winning project, 'Fifty Thousand Names' by Leo Scarin, visualizes the human cost of conflict in Gaza, while other finalists explore themes of shame, surveillance, and digital intimacy.
digital - "French Duo Plantopia Transforms Everyday Scenes with Unique Animation"
It's Nice That · Sep 10, 2025
The article profiles Plantopia, a French illustration and animation duo composed of Maryka Laudet and Quentin Camus, now based in Bristol. Known for their minimal, playful scenes and use of 3D wide angles and fisheye effects, they merge 2D illustration with animation techniques to create dreamlike, cinematic worlds. The piece explores their creative philosophy and stylistic evolution from animation to illustration.
Plantopiaillustration - "Smörgåsbord Studio Leads AFC Ajax's Historic Rebrand"
It's Nice That · Sep 8, 2025
Smörgåsbord Studio has rebranded AFC Ajax to mark the club’s 125th anniversary, creating a visual identity that bridges its historic legacy with a contemporary design system. The project includes a custom typeface developed with Cotype Foundry, new color palettes, and a flexible design framework spanning digital, print, and environmental applications. The rebrand draws heavily from Ajax’s archives and Amsterdam’s cultural heritage, embodying the club’s philosophy of ‘Total Football’ through ‘Total Design’.
Smörgåsbord StudioCotype FoundryAFC Ajaxbranding