Liz Gorny
Author · Associate Editor · Interviewer · Editor
Studios:It's Nice That
In their own words
We don’t attempt to define the correct view, but to bring the light and shade into sharper focus.
AI has become a lucrative creative specialism for some, a helpful assistant for others, and a creative adversary for just as many more.
The comic below, created by Jordan Bolton, explores this topic through a single character who, under the weight of everyday pressures, comes face to face with the threat of a great homogenisation.
AI, like any tool in a designer’s belt which introduces automation, can also increase similarity.
A certain amount of romanticism exists around projects that are seen as a ‘labour of love’.
Brands are hearing stories about their newest consumer group, while half of these consumers are still shedding baby teeth.
Today brands have to think at length about what words might work to stoke that connection.
Articles & interviews
- Can a Tiny Tourist mindset rethink big travel? A new report from Insights
It's Nice That Insights has released 'The Tiny Tourist Report', a free research-driven publication proposing a more mindful approach to travel and travel marketing. The report explores how creative teams can adopt a 'Tiny Tourist' mindset, featuring contributions from Trippin, Lonely Planet, and a range of photographers and artists. It aims to inspire more thoughtful, authentic representations of travel experiences.
- "Could Claude or ChatGPT Become the Next Tech Giant Like Apple?"
Liz Gorny’s opinion piece explores how Anthropic and OpenAI are using major advertising campaigns to position their chatbots, Claude and ChatGPT, as culturally resonant brands akin to Apple. The article compares the creative strategies behind the campaigns by Mother and Isle of Any, highlighting their emotional storytelling, human-centred tone, and visual warmth. It also discusses the broader race among AI companies to balance speed, trust, and cultural connection in their branding.
- "Are Client Briefs Declining in Quality?"