The article by Liz Gorny explores how the visual language of action movie posters has evolved from the hyper-masculine aesthetics of the 1990s and 2000s to more emotionally complex portrayals of men today. It examines the work of studios like BLT Communications and Art Machine, referencing films such as Con Air, Blade, and Oppenheimer, and discusses how changing ideas of masculinity influence design choices in key art. Designer Sam Ashby offers insights into how male representation and tone have shifted in contemporary poster design.
BLT CommunicationsArt MachineUniversal PicturesTwentieth Century Foxeditorial
