Channel 4

It's Nice That · Jul 13, 2026 · Interview

This interview explores the creative process behind Make That Movie, the Channel 4 comedy series created by Sam Campbell and Joe Pelling and produced by Blink Industries. The duo discuss its amateur-filmmaking premise, inspirations from cult television and bad noughties sci-fi, and a deliberately varied visual approach combining naturalistic handheld live action with CGI, 3D and hand-drawn animation.

It's Nice That · May 7, 2026

4Creative, Channel 4’s in-house creative agency, has unveiled a new brand identity that celebrates its collaborative and playful culture. The rebrand features over 130 unique logos created by team members, integrating the Channel 4 mark with a rotating set of bespoke ‘C’ designs. The identity extends across a redesigned website and social channels, showcasing the agency’s creative legacy and evolving spirit.

It's Nice That · Dec 11, 2025 · Interview

The article is an interview with writer and editor Claire Marie Healy about her new book 'Short Form: 40 Years of Music Videos, Ads, and the Art of Moving Images', published by Mack in collaboration with Academy Films. The book explores the creative and emotional power of short-form filmmaking across music videos and advertisements, featuring behind-the-scenes materials and essays on their cultural significance.

Creative Boom · Nov 25, 2025

Design recruitment agency Craft has unveiled a new brand identity centered on the concept of 'cultivation', symbolized through a floral visual system. The rebrand, led by a global creative team including Sundry, Good City, and photographer Paula Codoner, reflects Craft’s mission to nurture creative talent and leadership. The refreshed identity replaces a decade-old Elmwood design with a more mature, textured, and globally resonant look.

It's Nice That · Sep 17, 2025

Blinkink and director Isabel Garrett created a stop-motion advert for The Great British Bake Off’s 16th season, blending food photography with cosmic storytelling. The film, produced for Channel 4 Creative, reimagines the origins of baking through a playful, mixed-media lens. The project showcases inventive use of real and sculpted food materials, 2D animation, and live-action elements.

It's Nice That · Aug 12, 2025

Channel 4 and 4creative have launched a new campaign for the return of Educating Yorkshire, directed by Dougal Wilson and created in collaboration with over 400 Yorkshire schoolchildren. The ad celebrates youth creativity through music, dance, and art, with students taking on roles across production, performance, and media. The campaign extends to social media, where pupils temporarily run Channel 4’s accounts, highlighting the broadcaster’s commitment to representation and education.

Creative Boom · May 28, 2025 · Interview

Creative Boom interviews animator and director Anna Ginsburg following her OFFF Barcelona talk, exploring her evolution from early music videos to feminist animated shorts like Private Parts and What Is Beauty. The article focuses on her new BFI-supported film Hag, a mythological and deeply personal story reimagining Medusa as a symbol of female rage and self-acceptance. Ginsburg discusses her creative process, collaborations, and the intersection of feminism, humour, and vulnerability in her work.

Creative Boom · May 14, 2025 · Interview

Creative Boom interviews Dan Knowlton, co-founder of the UK-based agency Knowlton, about his 'Advertainment' approach that merges advertising with entertainment to create engaging, humorous marketing content. He discusses how Adobe Express supports their workflow, shares insights on creating relatable video content, and explains how humour and authenticity can transform brand communication. The article highlights Knowlton’s growth, client successes, and mission to make marketing enjoyable for audiences.