Studio: Stink

Client: Channel 4

Work: Brand Identity

Industry: Media

Social Rebrand For Channel 4

Stink Studios revitalized Channel 4’s social presence by translating Pentagram’s new masterbrand into a dynamic, platform-native identity. The team developed a modular motion and color system that enhances attribution without overpowering content, ensuring consistency and flexibility across all social channels.

Tags: Attribution, Behavior, Motion, Scroll, Toolkit