The article is an interview with writer and editor Claire Marie Healy about her new book 'Short Form: 40 Years of Music Videos, Ads, and the Art of Moving Images', published by Mack in collaboration with Academy Films. The book explores the creative and emotional power of short-form filmmaking across music videos and advertisements, featuring behind-the-scenes materials and essays on their cultural significance.
The article, part of The Brand Identity’s 'The Shift' series in collaboration with Frontify, explores the balance between fixed and flexible brand systems. Featuring insights from Studio Koseda, Snøhetta Design, and JKR, it examines how modern identities adapt across touchpoints while maintaining recognisability. The discussion highlights projects for RCA, Mozilla, and Recreate as examples of dynamic yet consistent branding.
