Guinness

Design work for Guinness, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Jul 2025

Motion Design 1

Design cases by studio

Found (1)

Motion Campaign for Guinness Smooth
Found Studio collaborated with Born Social to create a dynamic motion campaign for Guinness Smooth, aimed at a youthful audience. The film blends tactile textures, effervescent liquid motion, and bold typography inspired by underground culture to express the brand’s energetic attitude.
Bottle, Camera

Designers behind the work

Designers and creative leads credited on Guinness projects in press coverage.

Lisa Smithat JKR12

Claire Marie Healyat Girlhood Studies2

George Hackforth-Jonesat AMV BBDO2

Petter Torgersen Myhrat Bakken & Bæck2

Sebastian Kosedaat Studio Koseda2

William Fairbrotherat Studio Koseda2

News & interviews

Steven Heller interviews Dr. Linda King about Come Fly With Me: Aviation, Tourism and Irish Design, an exhibition at Dublin's National Print Museum. The show uses mid-century aviation and tourism graphics to examine how print design supported Irish modernization, tourism, national identity, and international political positioning, with particular attention to Dutch designers recruited to create Aer Lingus advertising.

Claire Marie Healy on the significance of music videos and the emotional potential of advertisements

It's Nice That · Dec 11, 2025 · Interview

The article is an interview with writer and editor Claire Marie Healy about her new book 'Short Form: 40 Years of Music Videos, Ads, and the Art of Moving Images', published by Mack in collaboration with Academy Films. The book explores the creative and emotional power of short-form filmmaking across music videos and advertisements, featuring behind-the-scenes materials and essays on their cultural significance.

Academy FilmsMackGuinness Channel 4editorial

Paul Moore

"Frontify and Studios Debate: Can Brand Flexibility Go Too Far?"

The Brand Identity · Dec 2, 2024

The article, part of The Brand Identity’s 'The Shift' series in collaboration with Frontify, explores the balance between fixed and flexible brand systems. Featuring insights from Studio Koseda, Snøhetta Design, and JKR, it examines how modern identities adapt across touchpoints while maintaining recognisability. The discussion highlights projects for RCA, Mozilla, and Recreate as examples of dynamic yet consistent branding.

Studio KosedaSnøhetta DesignJKR Royal College of Art Mozillabranding

Poppy Thaxter Lisa Smith