JKR
Jones Knowles Ritchie (JKR) is a global branding agency headquartered in London with offices in New York, Shanghai, and Singapore. Founded by Joe Jones, Andy Knowles, and Ian Ritchie, the studio is renowned for creating distinctive brand identities that drive cultural impact. JKR partners with leading companies including Unilever, AB InBev, and Kraft Heinz, delivering strategy, design, and packaging that transform brands into icons. Recognized by D&AD, Cannes Lions, and The One Show, JKR continues to shape the world’s most influential brands through bold creativity and strategic clarity.
https://www.jkrglobal.com/
London, United Kingdom
13 Cases
Cases
- Burger King
- Rebrand For Burger King
- Centersquare
- Brand Identity For Centersquare Data Infrastructure
- Beauty, Data, Flexibility, Infrastructure, Technology
- Chime
- Brand Identity For Chime
- Impossible Foods
- Brand Identity For Impossible Foods
- Manischewitz
- Brand Refresh For Manischewitz
News & interviews
- More Fire. More Fox. Meet Kit: Firefox's most significant brand evolution in years
Creative Boom · Mar 18, 2026
Creative Boom reports on JKR’s latest brand evolution for Firefox, introducing the 'More Fire. More Fox.' platform and the brand’s first mascot, Kit. The project amplifies Firefox’s existing visual equity and positions it as a challenger brand with renewed energy and purpose. Illustrator Marco Palmieri collaborated on the creation of Kit, a flame-bright fox symbolizing both protection and openness.
- "Why Brands Now Prioritize Custom Typography"
Creative Boom · Oct 8, 2025
Creative Boom’s article, written by Abbey Bamford, explores the growing importance of custom typography in brand identity, featuring insights from Studio DRAMA’s business director Frankie Guzi. It highlights how bespoke typefaces have evolved from luxury items to strategic assets, with examples from brands like Heinz, Mozilla, and RSPCA. The piece debunks myths around cost and complexity, positioning custom type as both a creative and financial investment for modern brands.
- "Industry Issues Often Caused by 'Accidental Managers'"
It's Nice That · Jul 14, 2025
This edition of the 'Creative Career Conundrums' column from If You Could Jobs, written by Katie Cadwell, explores the challenges faced by creatives who are promoted into management roles they never wanted. Cadwell argues that many industry issues stem from untrained or unwilling managers and offers advice on alternative career paths and leadership development resources. The piece highlights the importance of recognising different progression routes for creatives beyond traditional management tracks.
- Otherwhere Collective Redefines Education Design with Handcrafted Identity
Creative Boom · Apr 15, 2025
Creative Boom profiles Otherwhere Collective’s new brand identity for Super Genius Society, an educational platform that transforms learning into a tactile, rebellious experience. The identity embraces analogue aesthetics, child-like handwriting, and handcrafted design to challenge the digital polish of contemporary education branding. The project reflects Otherwhere’s collaborative, cross-disciplinary ethos and its commitment to human-centred creativity.
- "8 Key Insights on Typography's Impact in Brand Rebrands from Frontify Webinar"
Creative Boom · Apr 14, 2025
Creative Boom’s article by Tom May summarizes key insights from Frontify’s webinar 'A Different Type of Branding', which explored typography’s evolving role in brand identity. Experts from JKR and Monotype discussed AI-driven interactivity, the metaverse, and the balance between creativity and functionality in type design. The piece highlights collaboration and innovation as central to the future of branding through typography.
FrontifyJones Knowles Ritchie (JKR)MonotypeBurger KingWalmartbranding - "Finding Studios That Truly Value Diverse Talent"
It's Nice That · Apr 7, 2025
Katie Cadwell, co-founder of Lucky Dip, responds to a reader’s question about whether design studios truly hire people without traditional design degrees. She acknowledges industry biases toward prestigious schools but highlights initiatives like JKR Sparks, Koto’s Seasoned, and D&AD Shift that support diverse entry routes. The piece encourages job seekers to find studios that genuinely value varied backgrounds and to improve portfolio presentation skills.
- "2024's Top 25 Graphic Designs Revealed: Trends and Surprises"
It's Nice That · Dec 17, 2024
It’s Nice That’s annual ‘Review of the Year’ highlights 2024’s top 25 graphic design stories, spanning rebrands, typographic debates, and nostalgic visual trends. The roundup features projects from studios like Collins, Studio Frith, and Little Troop, as well as commentary on industry issues such as unpaid pitching and the use of mockups. The article reflects a year defined by retro aesthetics, thoughtful branding, and critical reflection on design culture.
- "2024 Review: Top 50 Stories in Creative Industry Unveiled"
It's Nice That · Dec 17, 2024
It’s Nice That’s annual ‘Review of the Year 2024: Top 50 Most Read’ highlights the most popular stories of the year, spanning rebrands, creative industry debates, and projects exploring technology’s role in design. The roundup includes features on major rebrands by Wolff Olins, JKR, and Order Design, as well as cultural commentary from writers like Elizabeth Goodspeed and Thomas Steeles.
- "2024's Top Five Branding Moments Highlight Innovation and Nostalgia"
It's Nice That · Dec 17, 2024
The article, written by Olivia Atkins in partnership with Frontify, highlights five standout branding moments of 2024. It explores how studios like JKR, Little Troop, and Wolff Olins redefined brand identities for clients such as Mozilla, Cliik, and Ubisoft’s Anno, emphasizing themes of nostalgia, playfulness, and human connection. The piece reflects on how brands are balancing innovation and authenticity in a rapidly shifting digital landscape.
- "2024 Creative Industries: Key Moments and Challenges Reviewed"
Creative Boom · Dec 5, 2024
Creative Boom’s 2024 year-in-review reflects on the major creative industry stories, from AI’s growing influence to standout branding projects and cultural moments. The article highlights rebrands for Jaguar, Guggenheim, and Kleenex, as well as campaigns by How&How and Small. It also explores how music, festivals, and pop culture shaped creative inspiration throughout the year.
- "Frontify and Studios Debate: Can Brand Flexibility Go Too Far?"
The Brand Identity · Dec 2, 2024
The article, part of The Brand Identity’s 'The Shift' series in collaboration with Frontify, explores the balance between fixed and flexible brand systems. Featuring insights from Studio Koseda, Snøhetta Design, and JKR, it examines how modern identities adapt across touchpoints while maintaining recognisability. The discussion highlights projects for RCA, Mozilla, and Recreate as examples of dynamic yet consistent branding.
- Podcast Episode 128: Lisa Smith on Video Games and Typography Tips
Creative Boom · Oct 24, 2024
Episode 128 of The Spark podcast from Creative Boom highlights insights from Lisa Smith, global executive creative director at JKR, discussing women in design, cultural differences, and leadership. The episode also covers creative industry news, including marketing budget trends, cosy video games for mental health, and Bluesky’s rise. It features a book recommendation and practical typography advice for designers.
- "Podcast EP127: Lisa Smith on Design Industry Leadership and Challenges"
Creative Boom · Oct 21, 2024 · Interview
Creative Boom’s podcast episode features Lisa Smith, global executive creative director at JKR, discussing her career journey and leadership in the design industry. She reflects on major rebranding projects for Burger King, Mozilla, and Chobani, and shares insights on authenticity, community, and the realities of creative leadership. The conversation explores cultural differences in design and the challenges women face in senior roles.
- The Spark: Luigi Carnovale on Reinvention and Authenticity
Creative Boom · Oct 17, 2024
Episode 126 of The Spark podcast from Creative Boom reflects on Luigi Carnovale’s insights into reinvention and authenticity in the creative industry. The episode also covers D&AD’s 2024 creative trends, Headspace’s AI chatbot Ebb, and highlights independent type foundries to watch in 2025. It concludes with a preview of an upcoming interview with Lisa Smith of JKR and a creative tip about embracing vulnerability.
- The Spark Podcast: Brian Cannon on Mental Health and Gilmore Girls
Creative Boom · Oct 3, 2024
Episode 122 of The Spark podcast from Creative Boom covers creative news and inspiration, including JKR’s retro-inspired rebrand for Mozilla, Meta’s AI developments, and Factory International’s creative training in Manchester. It also highlights the deaf-led podcast series Shaping Tomorrow, a mental health tip from Liam Hopkins of Lazerian Studio, and previews an upcoming interview with Seema Sharma about AI’s impact on creativity.
- New Logo & Branding for RSPCA by JKR
BP&O · Jun 6, 2024
BP&O’s feature by Emily Gosling reviews JKR’s comprehensive rebrand for the RSPCA, marking the charity’s 200th anniversary. The new identity introduces a custom typeface, vibrant color palette, and modern iconography while retaining the recognizable blue. The project balances heritage with contemporary appeal, aiming to strengthen the charity’s relevance and financial sustainability.
- Brazilian at heart, global in spirit: Aprender Design lets us in on the online school’s jump to the US
The Brand Identity · Feb 12, 2024 · Interview
The Brand Identity interviews Aprender Design co-founders Gustavo Bittencourt and Gláuber Sampaio, along with US partner Laura Scofield, about the Brazilian online design school’s expansion into the United States. The discussion explores the school’s teacher-centered model, its origins during the pandemic, and its mission to make design education more accessible and globally connected.
Clients
Tech Stack
Technologies detected on JKR's website.