Burger King Design Cases
3 cases across 3 studios
Designers behind the work
Designers and creative leads credited on Burger King projects in press coverage.
News & interviews
- Six powerful ways to make your next rebrand better
Creative Boom · Feb 3, 2026
Creative Boom’s article by Tom May summarizes Frontify’s 2026 report 'Rebranding Redefined', which outlines six key strategies for modern rebranding. Drawing insights from studios like JKR, Buck, DIA, and Mozilla, it emphasizes living brand systems, meaningful use of type and color, sonic branding, flexibility, motion integration, and cultural relevance. The piece encourages designers to move beyond static assets and build adaptive, emotionally resonant brands.
- Lisa Smith Appointed President of D&AD Amid Industry Evolution
Creative Boom · Sep 18, 2025
Creative Boom reports that Lisa Smith has been appointed as the new President of D&AD for 2025/2026. Based in New York, Smith brings extensive experience from her roles at Uncommon Creative Studio and Jones Knowles Ritchie, where she led major global rebrands. Her presidency signals D&AD’s focus on international growth, inclusivity, and adapting to technological and cultural shifts in the creative industry.
D&ADUncommon Creative StudioJones Knowles RitchieWalmartBurger Kingbranding - "Top 20 Influential Graphic Designers in 2025"
Creative Boom · Jun 23, 2025
Creative Boom’s 2025 roundup highlights 20 graphic designers redefining visual communication through cultural storytelling, conceptual thinking, and innovative aesthetics. The article profiles figures like Temi Coker, Natasha Jen, and Marie Boulanger, showcasing their influence across branding, typography, and digital design. It underscores how these creatives balance authenticity, technology, and human emotion in their work.
- "8 Key Insights on Typography's Impact in Brand Rebrands from Frontify Webinar"
Creative Boom · Apr 14, 2025
Creative Boom’s article by Tom May summarizes key insights from Frontify’s webinar 'A Different Type of Branding', which explored typography’s evolving role in brand identity. Experts from JKR and Monotype discussed AI-driven interactivity, the metaverse, and the balance between creativity and functionality in type design. The piece highlights collaboration and innovation as central to the future of branding through typography.
FrontifyJones Knowles Ritchie (JKR)MonotypeBurger KingWalmartbranding - "Frontify and Studios Debate: Can Brand Flexibility Go Too Far?"
The Brand Identity · Dec 2, 2024
The article, part of The Brand Identity’s 'The Shift' series in collaboration with Frontify, explores the balance between fixed and flexible brand systems. Featuring insights from Studio Koseda, Snøhetta Design, and JKR, it examines how modern identities adapt across touchpoints while maintaining recognisability. The discussion highlights projects for RCA, Mozilla, and Recreate as examples of dynamic yet consistent branding.
- "Podcast EP127: Lisa Smith on Design Industry Leadership and Challenges"
Creative Boom · Oct 21, 2024 · Interview
Creative Boom’s podcast episode features Lisa Smith, global executive creative director at JKR, discussing her career journey and leadership in the design industry. She reflects on major rebranding projects for Burger King, Mozilla, and Chobani, and shares insights on authenticity, community, and the realities of creative leadership. The conversation explores cultural differences in design and the challenges women face in senior roles.
- The Spark: Luigi Carnovale on Reinvention and Authenticity
Creative Boom · Oct 17, 2024
Episode 126 of The Spark podcast from Creative Boom reflects on Luigi Carnovale’s insights into reinvention and authenticity in the creative industry. The episode also covers D&AD’s 2024 creative trends, Headspace’s AI chatbot Ebb, and highlights independent type foundries to watch in 2025. It concludes with a preview of an upcoming interview with Lisa Smith of JKR and a creative tip about embracing vulnerability.
- Free solo: how embracing autonomy allowed Charmie Shah to explore the breadth of her creativity
The Brand Identity · Jul 11, 2024 · Interview
The Brand Identity interviews designer and creative director Charmie Shah about her journey from Mumbai to New York and her transition from agency life to freelancing. She discusses her experiences working with major brands like Adobe, Google, and Burger King, and reflects on the importance of autonomy, self-initiated projects, and celebrating creative milestones. The piece highlights her philosophy of exploration, storytelling, and balance in design practice.