Bond

BP&O · Mar 24, 2026

BP&O features Bond’s bold new identity for LAB Institute of Design and Fine Arts in Finland. The rebrand introduces a dynamic, shape-shifting wordmark and custom typeface that embody the school’s philosophy of reform and transformation. The identity invites student participation through a digital tool that allows them to reshape the brand’s letterforms, supported by a minimal color palette and strong motion design.

BP&O · Oct 23, 2025

BP&O features Bond’s new brand identity for Finnish tech consultancy Norrin, formed from the merger of Cloud1, Devisioona, and Smartbi. The rebrand emphasizes Nordic clarity and technical precision through minimal design, muted colors, and refined typography using Adelia and Camera Plain. While the reviewer praises the typographic system and motion work, they find the overall aesthetic somewhat cold and unexciting.

The Brand Identity · Oct 20, 2025

BOND rebranded Helsinki’s Allas Pool to support its expansion across Europe, creating a flexible identity rooted in Nordic values but designed for global appeal. The new brand centres on the tagline 'Water Your Soul' and features a fluid wordmark, blue-toned palette, and motion-driven digital assets. Collaborations with Evermade and Taiste supported the website and app development, while Studio Feixen’s Ease typeface reinforced the brand’s organic, water-inspired aesthetic.

It's Nice That · Sep 3, 2025

The article profiles Hugh Miller as he joins Pentagram London as a new partner. It explores his design philosophy, career path through studios like Bond and Spin, and his belief in subtle, craft-driven design. Fellow designers praise his typographic sensitivity and thoughtful approach to both corporate and cultural projects.

Creative Boom · Sep 2, 2025

Creative Boom reports that Hugh Miller has joined Pentagram London as a new partner. With a career spanning Ford, Microsoft, BOND, and Spin, Miller is known for his typographic precision and cross-sector design expertise. The move coincides with Pentagram London’s relocation to a new Islington studio, marking a new chapter for both Miller and the firm.

Creative Boom · Jun 23, 2025

Creative Boom’s 2025 roundup highlights 20 graphic designers redefining visual communication through cultural storytelling, conceptual thinking, and innovative aesthetics. The article profiles figures like Temi Coker, Natasha Jen, and Marie Boulanger, showcasing their influence across branding, typography, and digital design. It underscores how these creatives balance authenticity, technology, and human emotion in their work.

It's Nice That · May 22, 2025

Helsinki-based studio Bond has rebranded Finland’s top football league, Veikkausliiga, centering the identity on fan culture through a bespoke typeface named Scarf Gothic. Inspired by the movement and folding of football scarves, the design captures the emotional highs and lows of the sport while appealing to a younger, digital audience. The project balances geometric precision with expressive energy, uniting fans and teams under a modern, flexible visual system.

BP&O · May 20, 2025

BP&O features Bond’s brand identity for Siuru, a new Estonian cultural institution that resists fixed definitions. The identity explores the tension between structure and fluidity through a modular custom typeface by Aimur Takk and a logotype inspired by the building’s pillars. The project balances expressive deconstruction with cohesive design elements to reflect Siuru’s evolving nature.

The Brand Identity · May 9, 2025

BOND has rebranded Finland’s top football league, Veikkausliiga, with a design centred on the iconic fan scarf. The refreshed identity modernises the league’s heritage symbol into a geometric, adaptable logo and introduces a custom typeface, Scarf Gothic, inspired by the texture and movement of a scarf. The rebrand aims to connect tradition with a new generation of fans through bold colour and digital versatility.

BP&O · May 6, 2025

BP&O features Bond’s rebrand for Finland’s top football league, Veikkausliiga. The new identity centers on the symbolism of the football scarf, expressed through a custom typeface, vibrant color palette, and dynamic patterns that convey unity and energy. Richard Baird praises the concept’s adaptability and emotional resonance while noting the need for cohesive rollout across platforms.

It's Nice That · Mar 11, 2025

Helsinki-based studio Bond created a destination identity for Saaristo, Finland’s vast archipelago, drawing inspiration from the region’s geography. The wordmark is composed of real island shapes, forming a topographical alphabet that reflects the landscape’s authenticity. The project extends beyond visual identity to include strategy, spatial, motion, and sonic elements promoting sustainable tourism.

The Brand Identity · Feb 25, 2025

BOND’s Helsinki studio created a brand identity for Saaristo, Finland’s vast archipelago, by transforming real island shapes into a living typeface. The project combines handcrafted typography, photography, and film to authentically capture the region’s wild-hearted spirit. The identity draws from maritime charts and local heritage, resulting in a playful yet grounded visual system.

Creative Boom · Jan 29, 2025

The article explores how creatives and brands should begin preparing for Generation Beta, the demographic born from 2025 onwards. Featuring insights from leaders at SIDE ST, FORM Brands Studio, DLMDD, Unfound Studio, and Bond & Coyne, it discusses how AI, sustainability, sonic branding, and cultural relevance will shape future consumer expectations. The piece encourages brands to balance technological precision with human authenticity and to focus on cultural behaviours rather than generational labels.

Creative Boom · Jan 29, 2025

The article explores how creatives and brands should begin preparing for Generation Beta, the demographic born from 2025 onward. Through insights from five industry professionals, it discusses how technology, AI, sustainability, and cultural awareness will shape future branding and communication strategies. The piece emphasizes balancing human imperfection with digital precision, the rise of sonic branding, and the pitfalls of generational marketing.

BP&O · Jun 20, 2024

BP&O’s feature by Emily Gosling explores Porto Rocha’s brand identity for PAC NYC, the Perelman Performing Arts Center at the World Trade Center. The identity draws from the building’s cubic architecture, using a square motif and custom typefaces developed with AllCaps. The project positions PAC NYC as an inclusive cultural hub, balancing simplicity and boldness through a modern yet timeless design system.

The Brand Identity · Feb 22, 2024

BOND created a bold new identity for Aleph Farms and its first consumer product, Aleph Cuts, the world’s first lab-cultivated steak brand. The concept of 'flipping' drives the design, symbolizing the shift from traditional meat production to cellular agriculture. The identity features custom typography, a reimagined 'A' logo resembling an ox head, and a nature-inspired color palette that bridges heritage and innovation.

BP&O · Mar 20, 2022

BP&O features Bond’s rebrand for Helsinki’s Cable Factory, a cultural centre seeking to broaden its appeal and accessibility. The identity uses three interchangeable multilingual logos, dynamic motion, and a rainbow-spectrum palette to express inclusivity and creativity. The project blends kinetic typography, generative copywriting, and inspiration from Thierry Noir’s mural to celebrate connection and diversity.

The Brand Identity · Mar 16, 2022

The Brand Identity’s 'The Edit' highlights five global design projects, including NB Studio’s bold rebrand for Birmingham Royal Ballet. Other features include Design by Twist’s illustrated identity for Employment Hero, BOND’s playful system for Helsinki’s Cable Factory, Simoul Alva’s minimalist packaging for Oxford Hill, and Antonio Calvino and Alessia Visicaro’s elegant identity for dried flower brand Floh.