Veikkausliiga

News & interviews

• Bond Crafts Fan-Inspired Typeface for Finnish Football League

  It's Nice That · May 22, 2025

  Helsinki-based studio Bond has rebranded Finland’s top football league, Veikkausliiga, centering the identity on fan culture through a bespoke typeface named Scarf Gothic. Inspired by the movement and folding of football scarves, the design captures the emotional highs and lows of the sport while appealing to a younger, digital audience. The project balances geometric precision with expressive energy, uniting fans and teams under a modern, flexible visual system.

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• BOND Rebrands Finnish Football League Veikkausliiga for New Era

  The Brand Identity · May 9, 2025

  BOND has rebranded Finland’s top football league, Veikkausliiga, with a design centred on the iconic fan scarf. The refreshed identity modernises the league’s heritage symbol into a geometric, adaptable logo and introduces a custom typeface, Scarf Gothic, inspired by the texture and movement of a scarf. The rebrand aims to connect tradition with a new generation of fans through bold colour and digital versatility.

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• New Logo & Branding for Veikkausliiga by Bond

  BP&O · May 6, 2025

  BP&O features Bond’s rebrand for Finland’s top football league, Veikkausliiga. The new identity centers on the symbolism of the football scarf, expressed through a custom typeface, vibrant color palette, and dynamic patterns that convey unity and energy. Richard Baird praises the concept’s adaptability and emotional resonance while noting the need for cohesive rollout across platforms.