In their own words
We set out to create an identity that would inspire students while embodying the institute’s core philosophy: to reform, rethink and reshape.
It took many iterations to strike the right balance between legibility and playfulness – making sure the form could still hold together as a recognisable shape while allowing for a sense of looseness and transformation.
It’s always challenging to redesign something that already works well.
A challenging design task often yields the best results.
The new brand challenges the perceptions of wellness facilities as exclusive and Nordic design as cold.
Allas is a renowned destination in Helsinki that’s close to our hearts, so we were thrilled to help them bring their urban waterfront movement to new audiences beyond Finland.
The tone of the brand is rooted in emotion; it reflects passion, unity, and pride.
The scarf plays a key role here; it brings people together, both physically and symbolically.
The goal wasn’t to get stuck in the past, but to create something relevant to younger, digitally savvy fans.
The updated symbol keeps the essence of the original design – a fan holding a scarf – but it’s been modernised into a more abstract and simplified form.
Articles & interviews5
- BOND gives LAB Institute of Design and Fine Arts a living identity
BOND created a dynamic, participatory brand identity for the LAB Institute of Design and Fine Arts in Lahti, Finland. The rebrand centers on the idea of continuous transformation, featuring a living logo, custom typeface, and digital tools that allow students to reshape the identity themselves. The system balances flexibility with structure, using a restrained color palette and student-generated photography to express authenticity and creativity.
- BOND Revamps Helsinki's Allas Pool for International Expansion
BOND rebranded Helsinki’s Allas Pool to support its expansion across Europe, creating a flexible identity rooted in Nordic values but designed for global appeal. The new brand centres on the tagline 'Water Your Soul' and features a fluid wordmark, blue-toned palette, and motion-driven digital assets. Collaborations with Evermade and Taiste supported the website and app development, while Studio Feixen’s Ease typeface reinforced the brand’s organic, water-inspired aesthetic.