Jesper Bange
Founder · Chief Design Officer · Co-founder
Studios:BONDBond
Quotes
“We set out to create an identity that would inspire students while embodying the institute’s core philosophy: to reform, rethink and reshape.”
“It took many iterations to strike the right balance between legibility and playfulness – making sure the form could still hold together as a recognisable shape while allowing for a sense of looseness and transformation.”
“It’s always challenging to redesign something that already works well.”
“A challenging design task often yields the best results.”
“The new brand challenges the perceptions of wellness facilities as exclusive and Nordic design as cold.”
“Allas is a renowned destination in Helsinki that’s close to our hearts, so we were thrilled to help them bring their urban waterfront movement to new audiences beyond Finland.”
“The tone of the brand is rooted in emotion; it reflects passion, unity, and pride.”
“The scarf plays a key role here; it brings people together, both physically and symbolically.”
“The goal wasn’t to get stuck in the past, but to create something relevant to younger, digitally savvy fans.”
“The updated symbol keeps the essence of the original design – a fan holding a scarf – but it’s been modernised into a more abstract and simplified form.”