BOND rebranded Helsinki’s Allas Pool to support its expansion across Europe, creating a flexible identity rooted in Nordic values but designed for global appeal. The new brand centres on the tagline 'Water Your Soul' and features a fluid wordmark, blue-toned palette, and motion-driven digital assets. Collaborations with Evermade and Taiste supported the website and app development, while Studio Feixen’s Ease typeface reinforced the brand’s organic, water-inspired aesthetic.
