Arttu Salovaara
Other · Founder
Articles & interviews
- BOND Rebrands Finnish Football League Veikkausliiga for New Era
BOND has rebranded Finland’s top football league, Veikkausliiga, with a design centred on the iconic fan scarf. The refreshed identity modernises the league’s heritage symbol into a geometric, adaptable logo and introduces a custom typeface, Scarf Gothic, inspired by the texture and movement of a scarf. The rebrand aims to connect tradition with a new generation of fans through bold colour and digital versatility.
- Studio Showcase: Bond
BP&O’s Studio Showcase highlights the work of Bond, a Finnish design studio founded in 2009 by Jesper Bange, Aleksi Hautamäki, and Arttu Salovaara. The article reviews Bond’s evolution, international expansion, and signature approach that balances reductive geometry with rich illustration. It features a curated selection of Bond’s projects across branding, packaging, and cultural design.