About
Graphic designer, art director and partner in Pentagram's London office. A co-founder of BOND's London studio, he has worked across independent studios and in-house design teams, connecting identity, typography and experience design.
SourceSelected articles & interviews
Hugh Miller on typography and album-cover design
Miller discusses intuition, image-making and print finishes in his artwork for SO:LO's album.
In their own words
Pattern-cutting shapes inspired the gutters and the junctions within the letterforms, giving the mark subtle personality – functional, but with more soul.
The Makers font speaks to the more personal, craft side of the brand.
intellectual clarity and emotional charge
It’s the projects that sit at that junction – where design holds both intellectual clarity and emotional charge – that have shaped me most.
I really believe that a piece of design should reward the second look, the slow encounter.
The new studio brings a renewed energy and opportunities to build new connections.
Articles & interviews
- Pentagram refines Hiut identity around craft and Welsh roots
Pentagram partner Hugh Miller has refined the identity of Welsh jeans maker Hiut Denim Co. to foreground its factory craft, local heritage and Aberteifi roots. The rebrand introduces a pattern-cutting-informed wordmark, a redrawn owl icon, Founders Grotesk, and The Makers Font, a bespoke typeface created from factory workers' signatures. Photography and motion by Jess Ellis and Cat Garcia extend the identity through observations of the Cardigan landscape and factory floor.
- "Tickets on Sale for October's Nicer Tuesdays with Top Creatives"
It’s Nice That announces the October 2025 edition of its monthly Nicer Tuesdays event, featuring talks by Pentagram partner Hugh Miller, illustrator Bianca Beneduci Assad, and the creative team from Gay Times. The event will explore themes of visual identity, storytelling, and equality, with sponsorship from El Rayo Tequila, Lovecorn, and music by Epidemic Sound. Set to take place at EartH Hackney, the evening promises insights into design process and creative culture.
- Hugh Miller Joins Pentagram, Emphasizes Subtlety in Design