S Group
Design work for S Group, collected from the studios behind it.
- Design cases
- 2
- Studio
- 1
- Brand Identity 1
- Packaging 1
Design cases by studio
Bond (2)
- Packaging Redesign for Kotimaista Private Label
- BOND redesigned S Group's Kotimaista private-label packaging system to improve shelf recognition, perceived quality, and appeal for affordable Finnish food. The flexible identity combines a distinctive blue field, clear product naming, custom typography, food imagery, and playful illustration, helping awareness rise to 94% and usage to 86%.
- Brand Identity for Antti Tapani Fashion Line
- Bond created the brand, fashion collection, and 360-degree launch strategy for Antti Tapani, a clothing line developed with Finnish popstar Antti Tuisku for Prisma. Rooted in self-expression and authenticity, the performance-meets-streetwear identity helped reposition the hypermarket as a contemporary fashion destination and drove a 1700% increase in online clothing sales.
