Brand Identity for Antti Tapani Fashion Line

Bond created the brand, fashion collection, and 360-degree launch strategy for Antti Tapani, a clothing line developed with Finnish popstar Antti Tuisku for Prisma. Rooted in self-expression and authenticity, the performance-meets-streetwear identity helped reposition the hypermarket as a contemporary fashion destination and drove a 1700% increase in online clothing sales.