Kasperi Salovaara
Design Director · Designer
In their own words
Our goal was to visually capture the feeling of being there.
This was a constant reference point that ensured every element of the identity stayed true to its origins.
Each island is uniquely shaped, unlike any other, and that’s when it clicked: with 40,000 islands, surely every letter of the alphabet could be found among them.
Our goal was to visually capture the feeling of being there – to ensure the identity felt true to the place, not like something imposed from the outside.
The entire brand is shaped by Saaristo.
Ultimately, Saaristo itself shaped the art direction – we just had to observe, listen, and let it guide us.
Articles & interviews
- Bond's Wordmark Inspired by Finland's Archipelago Shapes
Helsinki-based studio Bond created a destination identity for Saaristo, Finland’s vast archipelago, drawing inspiration from the region’s geography. The wordmark is composed of real island shapes, forming a topographical alphabet that reflects the landscape’s authenticity. The project extends beyond visual identity to include strategy, spatial, motion, and sonic elements promoting sustainable tourism.
- BOND Creates Living Typeface from Finnish Archipelago for Saaristo Brand
BOND’s Helsinki studio created a brand identity for Saaristo, Finland’s vast archipelago, by transforming real island shapes into a living typeface. The project combines handcrafted typography, photography, and film to authentically capture the region’s wild-hearted spirit. The identity draws from maritime charts and local heritage, resulting in a playful yet grounded visual system.