Eleanor Robertson
Author, Writer
About
Editor of BP&O, the independent publication covering branding and packaging design.
SourceIn their own words
By challenging the Excel format, the studio therefore also challenges the traditional notion of an office.
The modular approach is extremely pleasing in its simplicity.
The resulting brand and packaging are proof that a little can go a long way and that austerity isn’t the opposite of amplification.
Studio fnt has built a world that is original, distinctive and full of depth to deliver a charismatic piece of brand storytelling.
Articles & interviews
- New Logo for Helions by Pentagram
BP&O features Pentagram’s brand identity for Helions, a new photography-focused publishing house founded by photographer Jack Davison. Designed by Matt Willey with Jonny Sikov, the identity uses a custom wordmark inspired by light refractions and Davison’s photographic style. The project extends to the design of Helions’ first publications, blending tactile materials, custom typography, and a restrained color palette to reflect the brand’s experimental and collaborative ethos.
- Branding for Thick Pickle by Studyhall
BP&O’s Thomas Barnett reviews Studyhall’s self-initiated conceptual brand ‘Thick Pickle’, a humorous and maximalist identity project that blurs the line between satire and viable product. The article critiques its trend-driven nature and questions the seriousness of its intent while praising its visual exuberance and experimental design approach.
- La Oficina del Parque by Studio Ingrid Picanyol
BP&O features Studio Ingrid Picanyol’s modular brand identity for Barcelona café and bar La Oficina del Parque. The design cleverly draws inspiration from Microsoft Excel’s grid system, transforming the software’s rigid structure into a playful, flexible visual language. The project uses a soothing yet vibrant palette and modular compositions across print and digital applications, celebrating creativity through constraint.