NB
NB is an award-winning London branding agency founded in 1997, known for its strategic creativity and independent spirit. Led by Founder and Creative Director Kate Illingworth and Managing Director Cleber de Campos, the studio combines design and strategy to build brands, packaging, and communications that defy convention and create change. Their work spans major media brands and cultural institutions, including projects for Philharmonie Luxembourg. Recognized with D&AD, Drum Design, Brand Impact, and Design Week awards, NB’s work is featured in the V&A and MoMA, reflecting its lasting impact on design and culture.
https://nbstudio.co.uk/
55 Cases
Cases
- Aiglon College
- Brand Identity For Aiglon College
- Education, Excellence, Positioning, Research, Value
- Almeida Theatre
- Visual Identity For Almeida Theatre
- Award, Funding, Theatre
- Anna Money
- Visual Identity For Anna Money
- Assistant, Fintech, Illustration, Warmth
- Aspall Cyder
- Brand Refresh For Aspall Cyder
- Aesthetic, Heritage, Packaging
- Ballantine’s
- Packaging Design For Ballantine’s & Cola Ready To Drink
- Convenience, Drink, Flavor, Heritage, Packaging
- Beefeater
- Brand World And Experiential Platform For Beefeater London Dry Gin
- Energy, Experience, Guidance, Innovation, Platform
News & interviews
- Top 20 graphic designers of 2026, as voted for by creatives
Creative Boom · Apr 13, 2026
Creative Boom reveals the top 20 graphic designers of 2026, as voted by thousands of creatives in its annual State of Creativity survey. The list highlights influential figures such as Paula Scher, Jessica Walsh, Simon Dixon, and Verónica Fuerte, showcasing a mix of established icons and emerging voices shaping the global design landscape. The article celebrates diversity in practice, from branding and typography to motion and illustration.
- 196. The Spark
Creative Boom · Apr 9, 2026 · Interview
Episode 196 of The Spark podcast by Creative Boom features Aporva Baxi of DixonBaxi discussing his creative habits, inspirations from music and film, and the importance of noticing everyday details. The conversation offers a personal glimpse into his process and influences, blending lighthearted anecdotes with thoughtful reflections on creativity.
DixonBaxiother - Aporva Baxi
Creative Boom · Apr 6, 2026 · Interview
Creative Boom’s podcast episode features Aporva Baxi, co-founder of DixonBaxi, in conversation with host Katy Cowan. They discuss how taste and originality define creative work in an era dominated by AI and accessible tools. The conversation explores the importance of maintaining individuality and optimism amid rapid technological change.
DixonBaxibranding - “You may need to step down in order to segue”
It's Nice That · Mar 30, 2026
This article from It’s Nice That’s 'Creative Career Conundrums' column, written by Katie Cadwell, offers advice to a mid-career professional seeking to transition into graphic design. Cadwell encourages leveraging existing industry experience, learning design fundamentals through courses like Shillington or online resources, and mastering tools such as Adobe and Figma. She emphasizes that stepping down to a junior role can be a strategic move toward becoming an art director within a decade.
- How do you stay human when everything is changing this fast?
Creative Boom · Mar 30, 2026
Creative Boom announces the return of its podcast for Season 11, hosted by founder Katy Cowan and supported by Adobe. The season explores how creatives remain human amid rapid technological and cultural change, featuring guests such as Nicki Sprinz, Aporva Baxi, Liz Seabrook, and Jessie McGuire. Through personal stories and reflections, the series highlights resilience, authenticity, and the enduring value of human creativity.
- “You’re well within your right to gatekeep your online voice”
It's Nice That · Feb 23, 2026
In this edition of Creative Career Conundrums, Katie Cadwell advises a designer on how to set boundaries when asked to act as the public face of their studio online. She emphasizes the importance of protecting one’s personal brand, offering strategies to engage professionally without compromising authenticity. The piece underscores the value of personal branding and self-advocacy in creative careers.
- “A scrapbook of raw, layered process, inspiration and practice”: Dixon Baxi on their 500-page manifesto for making
It's Nice That · Jan 22, 2026
The article profiles DixonBaxi’s new 500-page book 'Remix', a self-published manifesto exploring the studio’s creative process. The publication acts as a visual scrapbook of sketches, notes, and unfinished work, emphasizing the messy and collaborative nature of creativity. Co-founder Simon Dixon describes it as both a retrospective and a statement on the agency’s evolving design philosophy.
DixonBaxieditorial - How to have confidence in uncertain times: inside DixonBaxi's 'serious play'
Creative Boom · Dec 19, 2025
Creative Boom’s feature explores how DixonBaxi maintains creative confidence through its philosophy of 'serious play'. Founders Simon Dixon and Aporva Baxi discuss emotional intelligence, openness, and reinvention as key to staying relevant in a fast-changing design landscape. The article offers a behind-the-scenes look at the studio’s culture, processes, and optimism about creativity’s role in the world.
- Rainbow Draws: 'It's so important to stay curious about the diversity of this world'
Creative Boom · Dec 18, 2025 · Interview
Creative Boom interviews Liverpool-based illustrator Yufei Yang, the artist behind Rainbow Draws, whose travel-inspired work blends Eastern and Western influences. She discusses her process, tools, and inspirations, including her editorial commissions for Condé Nast Traveller and a new project for National Museums Liverpool. The feature highlights her experimental approach combining digital and traditional techniques with a focus on curiosity and cultural diversity.
Rainbow DrawsCondé Nast TravellerNational Museums Liverpoolillustration - OlssønBarbieri befriends the ‘pests’ for a Norwegian organic orchard
The Brand Identity · Dec 12, 2025
OlssønBarbieri created a poetic, ecocentric brand identity for Norwegian organic orchard Tessas Eplegård, celebrating the ‘pests’ that sustain its ecosystem. The packaging system combines analogue illustration, sustainable materials, and a vibrant, ingredient-inspired palette. The project reframes organic farming through storytelling that values biodiversity and craft over industrial uniformity.
OlssønBarbieriOr TypeTessas Eplegårdbranding - Inside REMIX: DixonBaxi's gloriously messy 500-page love letter to making things
Creative Boom · Dec 9, 2025
Creative Boom’s feature explores DixonBaxi’s new 500-page book, REMIX, a bold and tactile chronicle of the studio’s creative process. Co-founders Simon Dixon and Aporva Baxi describe it as part manifesto, part diary, capturing 18 months of experimentation, collaboration, and design culture. The project celebrates imperfection, spontaneity, and the joy of making, with both a physical and digital edition designed to immerse readers in the studio’s world.
- Max Ottignon: AI is so hyped, designers pretend to use it more than they actually do
Creative Boom · Nov 11, 2025 · Interview
Creative Boom’s Tom May interviews Max Ottignon of Ragged Edge about the hype surrounding AI in branding. Ottignon argues that many designers and agencies exaggerate their use of AI to satisfy investors, while in reality, AI often slows down creative work. He outlines how Ragged Edge integrates AI thoughtfully to enhance creativity rather than efficiency, emphasizing the enduring importance of distinctiveness and craft in branding.
- "Mirror Artwork Auction Aids NHS Cancer Care, Merges Poetry with Design"
Creative Boom · Oct 13, 2025
Creative Boom reports on 'Conversion', a collaborative artwork by writer Nick Carson with NB Studio and SEA for the Bloomsbury Festival’s 26 Bridges project. The two-metre-tall distorting mirror features a palindromic poem and raises funds for NHS skin cancer care at UCLH. The piece merges poetry, design, and perspective, reflecting the transformation of London’s Bankside and the Millennium Bridge.
NB StudioSEAUniversity College London Hospitals (UCLH)Bloomsbury Festivalspatial_design - Simon Dixon Reveals DixonBaxi's Success Through Unique Thinking
Creative Boom · Aug 6, 2025 · Interview
Creative Boom’s interview with Simon Dixon explores how DixonBaxi built its reputation through patience, values, and a people-first philosophy. Dixon discusses the studio’s evolution, its decision to reject toxic clients, and its commitment to creative experimentation through initiatives like 'Super Futures'. The piece highlights how DixonBaxi defines success on its own terms, focusing on purpose, collaboration, and human insight.
- "MCRBCN Unites Manchester and Barcelona's Creative Talents at La Mercè Festival"
Creative Boom · Aug 6, 2025
Creative Boom reports on MCRBCN, a design exhibition curated by Manchester designer Dave Sedgwick as part of Barcelona’s La Mercè Festival 2025. The show celebrates creative exchange between Manchester and Barcelona through collaborative artworks and large-scale banners by established studios. It marks a decade-long cultural relationship and highlights the shared creative spirit of both cities.
- "DixonBaxi's Agata Walas-Popiel Boosts Polish Design, Mentors Talent"
The Brand Identity · Jul 25, 2025 · Interview
The Brand Identity interviews DixonBaxi Senior Designer Agata Walas-Popiel about her journey from fashion model to designer, her role at DixonBaxi, and her efforts to champion Polish design through the relaunched Polish Design Scene platform. She discusses mentorship, studio culture, and bridging Polish and global creative communities. The conversation highlights her passion for collaboration, education, and cultural exchange within design.
- "NB Studio Redefines Future of Work with Streamtime Rebrand"
Creative Boom · Jul 22, 2025
Creative Boom features NB Studio’s rebrand for project management app Streamtime, built around the idea of 'Productive Wellbeing' and the tension between creativity and business. The new identity uses abstract, wobbly shapes, expressive typography, and playful motion to reflect the messy, emotional nature of creative work. Collaboration with Webflow designer Koysor Abdul brought the dynamic, interactive website to life.
NB StudioStreamtimebranding - "The Studio: 2025's Top Networking and Learning Hub for Creatives"
Creative Boom · Jun 16, 2025
Creative Boom has launched The Studio, a private online community for creative professionals that has quickly grown into a global hub for learning and networking. The platform offers curated events, workshops, and discussions led by industry leaders, providing freelancers and creatives with meaningful connections and practical insights. The article highlights its rapid growth, notable speakers, and upcoming sessions throughout 2025.
- "Top 25 Inspiring Creative Studios of 2025 Unveiled"
Creative Boom · Jun 16, 2025
Creative Boom’s 2025 roundup highlights 25 studios shaping the global design landscape. From Porto Rocha’s socially conscious branding to DixonBaxi’s strategic systems and Hey Studio’s joyful minimalism, the list celebrates studios that combine creativity with purpose. The article underscores a shift toward collaboration, diversity, and design leadership across continents.
- "All Flows 2025 Elevates Creative Scene in Milton Keynes"
Creative Boom · Jun 9, 2025
Creative Boom’s article covers the 2025 edition of All Flows Festival in Milton Keynes, highlighting its intimate yet high-calibre programme of talks and workshops. Featuring leading designers, artists and studios, the event celebrated experimentation, materiality and connection within the creative community. The piece underscores All Flows’ growing reputation as a boutique alternative to larger design festivals.
FutureDeluxeMother LondonMa-tt-erBritish LibraryWired UKevent|branding|culture
Clients
Tech Stack
Technologies detected on NB's website.