NB is an award-winning London branding agency founded in 1997, known for its strategic creativity and independent spirit. Led by Founder and Creative Director Kate Illingworth and Managing Director Cleber de Campos, the studio combines design and strategy to build brands, packaging, and communications that defy convention and create change. Their work spans major media brands and cultural institutions, including projects for Philharmonie Luxembourg. Recognized with D&AD, Drum Design, Brand Impact, and Design Week awards, NB’s work is featured in the V&A and MoMA, reflecting its lasting impact on design and culture.
Works with HEX Franklin, Franklin Gothic
Awarded work credited to NB. Coverage is partial; projects may be shared with other studios.
Design Agency: NB Studio
Designers and creative leads attributed to NB in press coverage.
Technologies detected on NB's website.
Credited Studio: NB Studio
Credited Studio: NB Studio
Credited Studio: NB Studio
Credited Studio: NB Studio
Credited Studio: NB Studio
Credited Studio: NB Studio
Creative Boom reports on 'Conversion', a collaborative artwork by writer Nick Carson with NB Studio and SEA for the Bloomsbury Festival’s 26 Bridges project. The two-metre-tall distorting mirror features a palindromic poem and raises funds for NHS skin cancer care at UCLH. The piece merges poetry, design, and perspective, reflecting the transformation of London’s Bankside and the Millennium Bridge.
Creative Boom features NB Studio’s rebrand for project management app Streamtime, built around the idea of 'Productive Wellbeing' and the tension between creativity and business. The new identity uses abstract, wobbly shapes, expressive typography, and playful motion to reflect the messy, emotional nature of creative work. Collaboration with Webflow designer Koysor Abdul brought the dynamic, interactive website to life.
NB Studio created a generative, motion-responsive identity for Philharmonie Luxembourg that visually reacts to music using a custom tool built with Patrik Hübner. The design draws inspiration from the concert hall’s architectural columns and includes a vibrant color palette, Basel Grotesk typeface, and a playful children’s sub-brand developed with Rabbit Hole animation studio. The project aims to modernize the Philharmonie’s image and attract younger audiences while maintaining a strong connection to its physical space.
The Brand Identity’s 'The Edit' highlights five recent design projects, including Flavien Minson’s chiselled rebrand for ROCK MEN PARIS and NB Studio’s dynamic identity for Vineyard Theatre. Other features include Among Equals’ packaging for Grind, MADE IN BURO’s circular identity for Muzos, and Bandit Design Group’s neon-infused branding for The Round Table. The article showcases a range of global studios and creative approaches across branding and packaging.
BP&O’s feature by Emily Gosling explores NB Studio’s rebrand for New York’s Vineyard Theatre, marking its 40th anniversary. The identity replaces a static logo with a variable system using over 25 typefaces from New York-based designers and foundries, reflecting the theatre’s community-driven and fearless ethos. The design balances flexibility and consistency through a black master logo, adaptable grids, and the custom variable typeface HEX Franklin.
The Brand Identity’s 'The Edit' highlights five global design projects, including NB Studio’s bold rebrand for Birmingham Royal Ballet. Other features include Design by Twist’s illustrated identity for Employment Hero, BOND’s playful system for Helsinki’s Cable Factory, Simoul Alva’s minimalist packaging for Oxford Hill, and Antonio Calvino and Alessia Visicaro’s elegant identity for dried flower brand Floh.
The Brand Identity interviews London-based NB Studio, founded by Alan Dye and Nick Finney, about their philosophy of 'Creative Courage' and their approach to branding projects for clients like Almeida Theatre, Ravensbourne, and TypoCircle. The discussion explores their collaborative process, evolution as a studio, and emphasis on bold, flexible design thinking.