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Franklin Gothic — 3 cases
Used by NB, Order Design, Alter
Set for Almeida Theatre, Love Athletica, MoMA
Cases set in Franklin Gothic, as credited by the studios in their own writeups.
Used by NB, Order Design, Alter
Set for Almeida Theatre, Love Athletica, MoMA
Cases set in Franklin Gothic, as credited by the studios in their own writeups.
2x4 has rebranded Newsweek, refining its iconic slab serif wordmark and developing a comprehensive identity system that balances heritage with modern clarity. The project includes a new typographic hierarchy, disciplined color palette, and cohesive brand architecture to unify Newsweek’s global print, digital, and event platforms. The rebrand positions Newsweek as a sharp, centrist voice in today’s polarized media landscape.
Studio 28K rebranded Hut 8, transforming its image from a crypto-focused company into a credible institutional technology brand. The new identity centers on a modular turbine symbol, a color palette inspired by Bletchley Park, and Franklin Gothic typography to convey stability and scalability. The project emphasizes timeless design, functional systems, and alignment with Hut 8’s evolution into a high-performance computing leader.
The Brand Identity features RazziaType’s new sans serif typeface RT Lately, designed by Mirco Schiavone with Igino Marini. Inspired by early 20th-century American and Scottish grotesques, the typeface blends historical imperfection with contemporary refinement. The article explores its development process, design philosophy, and technical innovations in contrast and join treatment.
The article highlights Hot Type’s creation of Kit Sans, a custom typeface designed for Koto’s rebrand of Kit, a marketing platform for the creator economy. Led by Marko Hrastovec, the project balanced the brand’s bold, rounded aesthetic with functional clarity, resulting in a variable font that complements Kit’s refreshed identity. The design draws inspiration from Franklin Gothic while adapting to Kit’s distinctive logo and tone.