Moma Design Cases
8 cases across 7 studios
Designers behind the work
Designers and creative leads credited on Moma projects in press coverage.
News & interviews
- "Why Gothic Continues to Thrive in Modern Visual Culture"
It's Nice That · Oct 27, 2025
The article explores the resurgence of Gothic aesthetics across visual culture, from fashion and film to branding and illustration. It argues that Gothic’s endurance reflects cultural anxieties about technology and identity, with brands and artists using dark, ornate imagery to express modern unease. Examples include campaigns by Wendy’s and Booking.com, film projects by Guillermo del Toro and Maggie Gyllenhaal, and Mutant’s collectible posters.
- "Top 50 Fonts Designers Will Love in 2026"
Creative Boom · Sep 18, 2025
Creative Boom’s article by Tom May surveys the design community to identify 50 typefaces expected to trend in 2026. The roundup highlights a mix of contemporary and classic fonts from leading foundries such as Grilli Type, Klim, ABC Dinamo, and Pangram Pangram. It reflects a broader trend toward revisiting familiar grotesques and serifs with modern refinements for digital and branding applications.
Studio RosesStudio Katie KerrJoan CreativeRevolutEurosporteditorial - "New Hires, Big Wins Mark Creative Industry's Latest Highlights"
Creative Boom · Sep 10, 2025
Creative Boom launches its first 'Booms & Shakes' monthly roundup, highlighting new hires, client wins, leadership changes, and studio launches across the creative industry. Agencies like ARK, VCCP, Genoa Black, and The Midnight Club feature prominently, alongside new ventures such as Strategy Department and GOOD Studio. The article also notes D&AD CEO Dara Lynch’s departure and regional creative initiatives in Manchester.
ARKVCCPGenoa BlackloveholidaysCo-op Funeralcarebranding - Little Troop Melds New and Familiar in Design for MoMA's Family Festival
It's Nice That · Aug 27, 2025
Little Troop, the design duo of Noemie Le Coz and Jeremy Elliot, presented their MoMA Family Festival identity at Nicer Tuesdays in New York. Drawing inspiration from their own children and nature, they discussed balancing freshness and familiarity in design and creating work that resonates with both kids and adults. The talk was described as humorous, charming, and insightful about family-driven creativity.
- Gaia Alari Creates Universal Emotions in Stop Motion Art
It's Nice That · Aug 19, 2025
The article profiles Milan-based illustrator and animator Gaia Alari, whose stop motion and hand-drawn works explore universal emotions through mythological and abstract storytelling. Her textured, kinetic style has been featured in projects for musicians like Alessia Cara and Coldplay, as well as publications such as The New York Times Magazine. The piece highlights her belief in art as a visceral, emotional language beyond words.
Alessia CaraPorridge Radiomotion - Athletics Revamps MoMA Brand for Young Visitors with Interactive Design
The Brand Identity · Jul 29, 2025
Brooklyn-based studio Athletics developed a flexible, tactile brand toolkit for MoMA’s School & Teacher Program to make the museum more engaging for young visitors. The system layers doodles, stickers, and conversational text over MoMA’s established aesthetic, maintaining its identity while introducing playful, approachable elements. The project emphasizes adaptability, allowing educators to easily create materials that resonate with diverse student groups.
- Emma Kaniuk's Campaign Boosts Show Me Shorts Festival Attendance by 19%
The Brand Identity · May 21, 2025
The Brand Identity’s biweekly roundup ‘The Edit’ highlights five creative projects, including Emma Kaniuk’s campaign for Show Me Shorts Film Festival, FAENA’s identity for Arrebatos pâté, Studio Dolphins’ packaging for Scarlet Quinn liqueur, a humorous sticker initiative by Sarah Lisgo and Agatha O’Neill targeting Lime bikes, and Together’s rebrand for MOMA. Each project showcases distinct design approaches, from bold typographic campaigns to artisanal packaging and playful community-driven design.
- Tickets on Sale for Nicer Tuesdays NYC with Top Creatives
It's Nice That · May 15, 2025
It’s Nice That announces the June 2025 edition of Nicer Tuesdays in New York, featuring talks from photographer Dina Litovsky, design studio Little Troop, designer and painter Na Kim, and illustrator Julian Adon Alexander. The event will also include a presentation from Templo on its GF Smith rebrand, with partners Frontify, GF Smith, SuperGay, and Love Corn supporting the evening. The talks will explore topics from photography and identity design to balancing multiple creative practices.
- Little Troop Crafts Playful Identity for MoMA Family Festival
The Brand Identity · Apr 14, 2025
Design studio Little Troop created a playful yet refined identity for MoMA’s first-ever family festival, Another World. Drawing inspiration from childhood imagination, the identity features geometric, surreal characters and a modular system that adapts across print and digital applications. The project balances MoMA’s established brand guidelines with a sense of curiosity and creativity aimed at both children and adults.
- Type Foundry Launches Brand Studio After 20 Years
Creative Boom · Mar 10, 2025
Creative Boom reports that Commercial Type, the acclaimed type foundry behind work for brands like The Guardian and Puma, has launched a new branding studio called Commercial Type Studio. Founded by Christian Schwartz and Paul Barnes with creative director Dino Sanchez, the studio aims to build brand identities rooted in typography. The article explores their philosophy, early projects, and how a type-first approach sets them apart from traditional agencies.
Commercial TypeCommercial Type StudioPumaVisabranding