About
Designer, educator and partner in Pentagram's New York office, which she joined in 2012. She also teaches graphic design at the School of Visual Arts.
SourceIn their own words
Mozilla Foundation approached us with a brief that was both strategic and philosophical: to create an editorial identity that could live inside the Mozilla ecosystem while questioning the internet culture that produced it.
The graphic language relies on solid blocks, borders, and framing devices that recall the architecture of the web.
MacroFactor’s strength is that it’s informative, but also clear, easy to use, and even a little delightful at specific UX moments.
We wanted to find a way to make the mark feel dynamic and movement-oriented.
Our clients were true collaborators. They were always encouraging and excited to see the work.
Instead of pixels and gradients, we looked at textiles, colour, and systems of meaning that sit outside Western tech.
Articles & interviews
- Pentagram Designs Joyful Identity for Mozilla’s Nothing Personal Platform
BP&O reviews Pentagram New York's identity for Nothing Personal, the Mozilla Foundation's editorial platform for Gen Z and Millennial readers concerned with surveillance capitalism, algorithmic feeds and AI. Led by Pentagram Partner Natasha Jen, the system uses a massive framed NP wordmark, exuberant saturated colours, playful motion and surveillance-referencing portrait crops. The reviewer praises the identity's joyful, energetic response to a difficult subject while finding Mozilla Sans and Mozilla Slab the system's weakest element.
- Pentagram design Mozilla’s new internet-savvy editorial platform Nothing Personal
Pentagram has designed Mozilla Foundation’s new editorial platform, Nothing Personal, a bold and internet-savvy identity that embraces the glitchy, chaotic personality of the modern web. Led by Natasha Jen, the project uses Mozilla’s typographic DNA and bright, contrasting visuals to create an editorial system that both belongs to and critiques online culture. The platform celebrates the human side of technology through layered design, humour, and a lo-fi aesthetic.
- Pentagram’s ‘Inspired Science’ approach frames MacroFactor’s rebrand