Netflix Design Cases
136 cases across 20 studios
Designers behind the work
Designers and creative leads credited on Netflix projects in press coverage.
News & interviews
- Top 20 graphic designers of 2026, as voted for by creatives
Creative Boom · Apr 13, 2026
Creative Boom reveals the top 20 graphic designers of 2026, as voted by thousands of creatives in its annual State of Creativity survey. The list highlights influential figures such as Paula Scher, Jessica Walsh, Simon Dixon, and Verónica Fuerte, showcasing a mix of established icons and emerging voices shaping the global design landscape. The article celebrates diversity in practice, from branding and typography to motion and illustration.
- LOS YORK builds a tarot universe for Netflix’s biggest global campaign
The Brand Identity · Mar 12, 2026
LOS YORK collaborated with Netflix and Wieden+Kennedy to create 'Discover Your Future,' a global tarot-themed campaign showcasing Netflix’s 2026 content lineup. The project included 50 bespoke illustrated tarot cards by María Jesús Contreras, a 400-page design system, and a new motion identity for Netflix’s 'What’s Next?' tagline. The campaign spanned digital, physical, and 3D billboard formats worldwide.
- Xiyu Deng: “There isn’t a single ‘right’ solution to any problem”
The Brand Identity · Jan 29, 2026 · Interview
The Brand Identity interviews art director Xiyu Deng about her approach to design, storytelling, and bridging art with communication. She discusses her work at Media Arts Lab, her personal platform DXY®, and projects like the Sixteen Labs rebrand that translate complex technology into human-centered design. Deng emphasizes openness, collaboration, and learning through making as key to her creative process.
- Spark 2026 puts creative production front and centre at ISE Barcelona
It's Nice That · Jan 29, 2026
Spark 2026 is a new creative industries showcase within Integrated Systems Europe (ISE) in Barcelona, powered by Samsung. The event focuses on the convergence of production technology and creative practice, featuring talks from leaders at Netflix, 0207 Def Jam, and Arcade Media, alongside immersive demonstrations and installations. It aims to highlight how creative production and technology intersect across media, design, and entertainment sectors.
- Why brand consistency matters more than ever, and how Obello can help agencies achieve it
Creative Boom · Jan 28, 2026
Creative Boom’s article by Tom May explores how Obello, a new AI-powered design platform founded by Ollie Ralph and Ben Pham, helps agencies and in-house teams maintain brand consistency at scale. The platform encodes brand rules directly into design tools, using its proprietary GLAM model to automate layout adaptation while preserving creative integrity. Obello positions itself as a collaborator for designers, not a replacement, targeting enterprise and agency clients seeking scalable, consistent brand output.
- Standard Projects’ Microdot identity makes the invisible feel visible
The Brand Identity · Dec 16, 2025
Standard Projects created a cinematic and technically precise brand identity for London-based post-production studio Microdot. The identity draws from film production tools and visual language, balancing artistic experimentation with disciplined execution. Using a monochrome palette and Akzidenz Grotesk, the system captures Microdot’s ethos of making the invisible visible through subtle, immersive design.
Standard ProjectsMicrodotMicrodotMaison Margielabranding - Winston Hacking’s “tonermorphs” are kaleidoscopic clay creatures created to push images as far as they can
It's Nice That · Nov 10, 2025
The article profiles artist Winston Hacking and his experimental animation series 'Tonermorphs', which combines clay, printing, and image transfers to create surreal, tactile moving images. Drawing from his childhood exposure to printmaking and inspired by artists like Martha Colburn and Bruce Bickford, Hacking’s work explores the tension between analog imperfection and digital control.
Big ActiveFlying LotusRun The Jewelsmotion - Los York’s pixel-based system gives Netflix’s Eyeline a bold new vision
The Brand Identity · Nov 6, 2025
Los York developed a new pixel-based identity for Netflix’s VFX partner Eyeline, formerly Scanline VFX and Eyeline Studios. The rebrand uses a modular grid system inspired by the pixel as a metaphor for creativity and technology, with an RGB color scheme representing Eyeline’s three divisions. The identity balances cinematic warmth and technical precision through the use of ITC Garamond and Netflix Sans, creating a flexible system that reflects Eyeline’s global, multidisciplinary work.
- "Why Gothic Continues to Thrive in Modern Visual Culture"
It's Nice That · Oct 27, 2025
The article explores the resurgence of Gothic aesthetics across visual culture, from fashion and film to branding and illustration. It argues that Gothic’s endurance reflects cultural anxieties about technology and identity, with brands and artists using dark, ornate imagery to express modern unease. Examples include campaigns by Wendy’s and Booking.com, film projects by Guillermo del Toro and Maggie Gyllenhaal, and Mutant’s collectible posters.
- "Get Tickets for LA's First Nicer Tuesdays Event: Creative Talks & Inspiration"
It's Nice That · Oct 16, 2025
It’s Nice That announces the first-ever Nicer Tuesdays event in Los Angeles, featuring talks from Mouthwash Studio, Clay Hickson, James Junk, and Thalía Gochez. The event will explore creative processes across design, illustration, and photography, with Dropbox as the event partner. Hosted by Elizabeth Goodspeed, the evening aims to inspire the LA creative community through candid discussions and showcases of artistic practice.
Mouthwash StudioNike RunningAirevent